4 Retail Trends That Will Stick Around in 2020…and Beyond
If something is trending, it usually means it’s popular for a bit, but quickly loses steam and public interest. But that’s not always the case. Within retail, “trends” often turn into the new normal. For example, when the organic wave...
Retail’s Digital Disruption and the Challenge to Innovate
In a (very long and very interesting) post from Wait But Why writer Tim Urban, he talks about how quickly technology is changing, saying “The amount that changed between 1750 and 2017 might happen again between now and another time when you’re...
CPG Has its Eye on Cannabis—Are You Prepared?
Since Washington and Colorado first legalized marijuana in the United States in 2012, 14 more states and Washington, D.C. have followed suit for recreational use, and another 33 have approved marijuana for medical purposes. The economic impact of the marijuana...
Retail Innovation, and the Benefits of the Virtual “Test Drive”
Right now, retail is in a pivotal position where it has access to innovative tools that help create amazing experiences for shoppers. But it requires embracing technology and trying something new. While that in itself can seem daunting, there are...
Improve Productivity with Retail Simulation
Would you ever buy a car without first test driving it? Of course not! Yet many retailers execute plans in-store without first testing these ideas with their shoppers. Virtual retail simulations allow retailers to “test drive” ideas before committing to...
2 Reasons Why Sales Needs to Get on Board with Innovative Retail Technology
Creating, evaluating and implementing a new in-store concept is an intricate process, and for good reason: the right changes will result in more awareness or sales, but the wrong changes can be costly. Luckily, new technologies are making that process...
Retailers and Brands: Don’t Get Stuck in the “Innovation Achievement Gap”
In the retail space, technological advancement is becoming more and more prevalent in the race against irrelevancy. As consumer preferences change from one day to the next, organizations need to be agile, data-driven and efficient in their business processes. At...
Brand extension test identifies optimal placement
The Challenge A manufacturer was looking to expand a brand into a new category, but wanted to evaluate two alternative locations for the new product. They hoped to conduct a test to learn where shoppers would expect that hybrid product...
Creating Merchandising Magic with Augmented Reality
Seeing is believing, especially when it comes to selling-in new retail ideas. That’s why virtual (VR) and augmented (AR) technologies are rapidly being adopted by the biggest names in retail, leading to greater collaboration and dollar sales. Listen in as...