Jennifer Fournier, Author at InContext Solutions

Retail in the Metaverse: Are shoppers ready?

We can’t go a day without seeing a reference to the Metaverse lately. It’s exploding beyond traditional boundaries; even the apparel industry debuted a first-ever Metaverse Fashion Week this past March. Closer to home, retailers across industries exchanged thoughts on virtual...

April 6, 2022

The 6 Essential KPI Retail Metrics to Track and Optimize

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The 6 Essential KPI Retail Metrics to Track and Optimize

If you’re a part of the retail industry today, you know that it’s not an easy endeavor to compete with the various big-name retailers and brands on the market. What was once an industry that required a relatively straightforward merchandising...

March 28, 2022

Everything You Need to Know About Digital Twin Technology

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Everything You Need to Know About Digital Twin Technology

March 10, 2022

How Will Metaverse Shopping Change Consumer Behavior?

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How Will Metaverse Shopping Change Consumer Behavior?

2022 kicked off with the subject of metaverse shopping making the rounds in the Twitter-sphere in a viral post where a user shared a video depicting how Walmart “envisions shopping in the #Metaverse”. The video was quick to draw commentary...

March 2, 2022

Press

InContext Solutions Announces the Appointment of Lucas Blair as Chief Technology Officer

Blair brings more than 15 years of experience as a designer and technology leader in the e-learning, gaming, simulation, and research industries. Chicago, IL (February 24, 2022): InContext Solutions, the global leader in 3D simulation software for retail, is...

February 24, 2022

What Over 3 Million Virtual Shopping Experiences Can Teach Us About Consumer Behavior Models

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What Over 3 Million Virtual Shopping Experiences Can Teach Us About Consumer Behavior Models

February 16, 2022

The Biggest Shopper Behavior Trends to Look for in 2022

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The Biggest Shopper Behavior Trends to Look for in 2022

The retail industry went through a big period of change in the months following the global pandemic. We saw a huge shift in shopper behavior as consumers were staying at home. Retail e-commerce sales grew 32.4% year-over-year in 2020, and...

February 10, 2022

Videos

What Can You Do in ShopperMX?

Learn how to enable iterative retail planning, from POG and packaging changes, innovation items, signage, displays and macro store design, and understand what those changes look like in the context of a virtual store. Watch below!

February 9, 2022

The Impact of Findability on Retail Sales

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The Impact of Findability on Retail Sales

In today’s competitive consumer goods industry, retail marketers have their hands full with the amount of data, the variety of tools, and the dynamic insights that are needed to create successful retail merchandising strategies. Amidst all the other retail insights...

February 9, 2022

Assortment Optimization: How to Cut Costs with VR Simulations

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Assortment Optimization: How to Cut Costs with VR Simulations

As the age-old saying goes, presentation is everything. The sentiment rings true particularly in the world of retail assortment planning, where the presentation of consumer goods has a direct influence on the success of products, store concepts, and above all,...

January 31, 2022

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Author: Jennifer Fournier

Retail in the Metaverse: Are shoppers ready?

The 6 Essential KPI Retail Metrics to Track and Optimize

Everything You Need to Know About Digital Twin Technology

How Will Metaverse Shopping Change Consumer Behavior?

InContext Solutions Announces the Appointment of Lucas Blair as Chief Technology Officer

What Over 3 Million Virtual Shopping Experiences Can Teach Us About Consumer Behavior Models

The Biggest Shopper Behavior Trends to Look for in 2022

What Can You Do in ShopperMX?

The Impact of Findability on Retail Sales

Assortment Optimization: How to Cut Costs with VR Simulations

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