Jennifer Fournier, Author at InContext Solutions

Can We Really Solve Retail Labor Shortage Challenges with VR?

Both brands and retailers are facing yet another “new normal” initiated by the global pandemic. In place of panic-buying and decreased foot traffic, we’re now seeing a retail landscape shaped by labor shortages and supply chain disruption. In September 2021...

January 13, 2022

How Private Label Placement Helps Categories Thrive

Videos

How Private Label Placement Helps Categories Thrive

January 11, 2022

Does Your Shelf Space Strategy Unintentionally Minimize Profits?

Blog

Does Your Shelf Space Strategy Unintentionally Minimize Profits?

In the retail industry, everyone is looking for innovative ways to grow. Whether it involves eliminating extra spending, well-trained workers, or finding new and creative ways to market products, both retailers and brands are continuously striving for improvement. But what...

January 11, 2022

What VR Simulations Can Teach Us About the Shopper Journey

Blog

What VR Simulations Can Teach Us About the Shopper Journey

December 22, 2021

How CPGs Maximize Profits Using Virtual Reality in Retail

Blog

How CPGs Maximize Profits Using Virtual Reality in Retail

The consumer goods retail industry has always been a highly competitive environment. In response to the constantly changing nature of consumer behavior, the methods and tools used to sell products must evolve as well. Especially in the wake of the...

December 14, 2021

Virtual Shopper Research: Headset Not Required

Blog

Virtual Shopper Research: Headset Not Required

December 8, 2021

Videos

Interacting with Content in ShopperMX

Learn what it’s like to make changes with virtual content in the editor panel in ShopperMX.

December 7, 2021

Videos

What’s it Like to Shop in Virtual?

Experience the reality of virtual firsthand. See what it’s like for an InContext survey respondent to shop for cereal in a grocery store research study.

December 7, 2021

How Simulated Test Marketing Can Help You Go to Market Faster

Blog

How Simulated Test Marketing Can Help You Go to Market Faster

December 1, 2021

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Drug store gains 31% increase in private label brand sales

A large pharmaceutical company was attempting to discover ways to increase both brand and category sales, while maintaining the retailer’s private label brand sales within the pharmaceutical over-the-counter (OTC) category at a specific drugstore. The company decided to improve already...

November 30, 2021

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Author: Jennifer Fournier

Can We Really Solve Retail Labor Shortage Challenges with VR?

How Private Label Placement Helps Categories Thrive

Does Your Shelf Space Strategy Unintentionally Minimize Profits?

What VR Simulations Can Teach Us About the Shopper Journey

How CPGs Maximize Profits Using Virtual Reality in Retail

Virtual Shopper Research: Headset Not Required

Interacting with Content in ShopperMX

What’s it Like to Shop in Virtual?

How Simulated Test Marketing Can Help You Go to Market Faster

Drug store gains 31% increase in private label brand sales

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