Author: Jennifer Fournier

Challenge A manufacturer wanted to optimize category sales by testing the opportunity around cereal and key arrangement changes. Test The manufacturer conducted a 3-cell test (Control and 2 Tests) to optimize category and manufacturer sales. Results Both test cells outperformed...

Challenge The manufacturer used a multi-cell virtual test to validate assortment and cube change models and increase confidence for execution. Their overall objectives were: Test Delineate impacts of cube and price changes to improve planning at the account team level....

One industry-accepted approach to validating the results produced through Virtual Store testing is to compare shares of “sales” that occur in the virtual environment to shares of sales that occur in real stores. These comparisons can be at the product...