Jennifer Fournier, Author at InContext Solutions

This Fast-Growing VR Startup’s Hiring Secret: Gaming Engineers

Placeholder From Webinar 1 This article was originally published on Chicago Inno. Chicago startup InContext Solutions is building a virtual reality platform that lets retailers like Walmart and Walgreens simulate in-store shopping experiences, allowing them to test things like shelf displays and store...

April 10, 2019

Case Studies

Virtual A/B test yields +9% in sales growth

Challenge A manufacturer wanted to optimize category sales by testing the opportunity around cereal and key arrangement changes. Test The manufacturer conducted a 3-cell test (Control and 2 Tests) to optimize category and manufacturer sales. Results Both test cells outperformed...

April 10, 2019

Case Studies

Virtual tests lift sales and validate assortment changes

Challenge The manufacturer used a multi-cell virtual test to validate assortment and cube change models and increase confidence for execution. Their overall objectives were: Test Delineate impacts of cube and price changes to improve planning at the account team level....

April 10, 2019

Case Studies

Manufacturer creates video with ShopperMX to drive engagement, impact, and savings

Challenge A manufacturing company needed to bring its quarterly display execution strategy to life. They wanted a video to create a more compelling and engaging story for their customer teams. Historically, this was created in a 50 page PowerPoint deck...

April 10, 2019

Blog

3 Ways Challenger Brands Can Compete: The Fight for Shelf Space Part 2

We all love an underdog story. In today’s consumer-driven world, underdogs have a real chance at success, even if the playing field is a little uneven. Take the battle for shelf space in retail, for example. Category leaders receive data...

January 27, 2019

Case Studies

InContext helped National Pork Board increase pork sales without negatively affecting other meat sales

The Challenge On behalf of the National Pork Board, Midan Marketing wanted to determine if increasing the number of pork SKUs could increase sales of fresh packaged pork products and of the overall fresh packaged meat category (including pork, beef,...

January 19, 2019

Case Studies

Market Share Correlation

One industry-accepted approach to validating the results produced through Virtual Store testing is to compare shares of “sales” that occur in the virtual environment to shares of sales that occur in real stores. These comparisons can be at the product...

October 22, 2018

Blog

ShopperMX™: More Than Just Planogram Software

October 2, 2018

Case Studies

Manufacturer saves $1M on promotional marketing displays

The Challenge A client, Manufacturer X, wanted to accelerate their speed to market, reduce cost of innovation, and drive topline growth based on their trade spend when it came to promotions. In this specific case, they were looking to introduce a...

June 18, 2018

Blog

Want to Increase Basket Size? Make it Easier to Find That First Product

It’s a popular adage that when it comes to in-store shopping, customers will purchase more if a store is set up for browsing—triggering new product awareness and impulse buys. We therefore often arrange our stores to highlight unexpected products and...

June 6, 2018

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Author: Jennifer Fournier

This Fast-Growing VR Startup’s Hiring Secret: Gaming Engineers

Virtual A/B test yields +9% in sales growth

Virtual tests lift sales and validate assortment changes

Manufacturer creates video with ShopperMX to drive engagement, impact, and savings

3 Ways Challenger Brands Can Compete: The Fight for Shelf Space Part 2

InContext helped National Pork Board increase pork sales without negatively affecting other meat sales

Market Share Correlation

ShopperMX™: More Than Just Planogram Software

Manufacturer saves $1M on promotional marketing displays

Want to Increase Basket Size? Make it Easier to Find That First Product

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