Would you ever buy a car without first test driving it? Of course not! Yet many retailers execute plans in-store without first testing these ideas with their shoppers. Virtual retail simulations allow retailers to “test drive” ideas before committing to capital, labor, and inventory expenses associated with in-store execution.
Learn how InContext Solutions is helping retailers ideate, evaluate, and activate ideas—with 10x faster decision-making, 3x more data and 90% savings compared to in-store testing—by leveraging the power of virtual through 3D simulations and virtual test and learn.