The Metaverse has captured headlines, fascinated the tech world, and even led one company to completely rebrand itself. But what does that mean to retailers and manufacturers? Virtual commerce provides new ways to connect the shopper experience between the physical and digital world. In this presentation we explore:
- How virtual experiences serve as the foundation for a shift into fully immerse metaverse experiences
- Shoppers’ attitudes and behaviors about virtual commerce when given the opportunity to try it.
- Recommendations for retailers and manufacturers to test drive virtual commerce and steps to get ahead of a future channel of retail.