Takeaways from Our Virtual Road Show in Bentonville
Because our software is all about the visuals, it’s easy to check out our videos or request a demo to get a first-person perspective of our 3D virtual in action. But sometimes it’s great to be able to get some...
Forget About Impulse Purchases: Shoppers Want to Find Their Products Fast
It’s a popular adage that when it comes to in-store shopping, customers will purchase more if a store is set up for browsing—triggering new product awareness and impulse buys. Because of that notion, we often arrange our stores to highlight...
AI and the Rise of Agile Merchandising
The adoption of artificial intelligence (AI) is rapidly increasing around the globe. In fact, AI could add an estimated $15 trillion to the global economy within the next decade. Yet many organizations have been resistant to begin integrating AI into...
InContext Solutions Acquires Staccar App for Visualizing and Customizing In-Store Execution in Retail Environments
CHICAGO and CHRISTCHURCH, New Zealand, Oct. 1, 2019 /PRNewswire/ — InContext Solutions, the global leader in 3D simulation software for retail, and Smudge Apps Ltd (“Smudge”), today announced an agreement for the transfer of intellectual property related to Staccar, an Augmented Reality solution for visualizing and customizing...
InContext Solutions Partners with Texas Tech to Build Next Generation of Retail Leaders
Hospitality & Retail Management students will have the opportunity to use ShopperMX 3D simulation software this year CHICAGO, Sept. 25, 2019– Texas Tech University’s College of Human Sciences announced today that InContext Solutions will provide ShopperMX™-related software to the college’s...
Breaking Down the Steps to Creating Ongoing Category Improvement
We’ve previously established how easy it is to integrate virtual simulations into current shopper research practices. So let’s talk a bit about what that process actually looks like. Like most research projects, there’s a kickoff phase, and there’s the...
Field sales organization improves store sell-in by 19%
The Challenge Historically, a manufacturer was providing an extensive internal PowerPoint presentation which outlined major promotions on a quarterly basis. Sales leadership was looking to improve sell-in by providing the organization with customer-facing materials to communicate major national and customer...
So, Your Retail Partners Want to See Ideas Before They Actually Exist? Virtual Can Do That.
In today’s retail industry, disruptive players such as Brandless, HelloFresh and Dollar Shave Club are forcing traditional brands and retailers to completely transform in order to stay competitive in the modern world. With almost every retailer looking for ways to...