Author: Gina Joseph

The way consumers shop for groceries has fundamentally changed. Hybrid shopping—where customers move between in-store and online channels—is now a dominant behavior in retail. With this shift, shoppers expect a digital experience that mirrors the confidence they feel when browsing...

Expanding ecommerce giants may dominate the headlines in the world of consumer goods and grocery, but the real story is how traditional stores are not just surviving but thriving in today’s digital-first world. Far from being overshadowed by the rise...

Throughout history, the dynamic between buyers and sellers has continually shifted, and right now, buyers hold the power. They demand more from their shopping experiences than ever, and with countless options available, they can easily take their business elsewhere if...

For shoppers, rising food costs is a frustrating reality; for grocery chains, it’s an ongoing challenge. Consumers are more budget-conscious than ever, reevaluating what goes into their baskets and where they shop. At the same time, grocers face rising operational...

Private labels now account for nearly 20% of sales in major retail sectors, a figure that underscores their significant presence in the modern marketplace. For decades, private-label products have been heralded as a win-win for retailers and consumers alike: offering...

A shopper approaches the cereal aisle in the grocery store and is faced with rows of brightly colored boxes. Although they don’t technically need cereal at the moment, the shopper could be persuaded by the right item. However, what should...

The grocery store as we know it is transforming. Today’s customers demand more than just shelves of products—they’re looking for experiences, stories, and innovations that rival the convenience of ecommerce and the vibrancy of social media. This shift means that...

Every square foot of a grocery store holds untapped potential to influence purchasing decisions and boost sales. Meanwhile, customers expect an efficient, engaging in-store experience.  Strategic decisions about signage, retail displays, and gondolas can influence purchasing behavior and keep customers...