Gina Joseph, Author at InContext Solutions

Product Placement & CPG Sales: How to Optimize Your Strategy

In the consumer packaged goods (CPG) industry, strategic product placement is a powerful driver of sales. Product placement allows brands to influence consumer behavior, increase brand visibility, and maximize product exposure in relevant contexts. In this blog, we will delve...

June 13, 2023

Driving Incremental Value with AR Visualization

Case Studies

Driving Incremental Value with AR Visualization

Objective A large beverage manufacturer wanted to increase the number of point of interest (POI) displays sold in the field across their large format channel. The manufacturer hoped the extra display sales would help them achieve their annual sales target,...

June 12, 2023

Mixed Reality Back in the Spotlight: 3 Takeaways from Apple’s Vision Pro Announcement

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Mixed Reality Back in the Spotlight: 3 Takeaways from Apple’s Vision Pro Announcement

During Apple’s WWDC23 event on June 5, countless people took time out of their day to catch the big announcement: the brands’ new AR/VR product, Apple Vision Pro. Set to launch in early 2024, the Vision Pro is everything we...

June 7, 2023

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Metaverse Today: Unleashing the Power of AR & VR in Business Applications

June 5, 2023

White Papers

A Practical Guide to Brand Marketing in the Metaverse

Whether it’s augmented reality (AR), virtual reality (VR), or mixed reality (MR), immersive experiences offer a myriad of opportunities for businesses across various industries. Industries operating within a metaverse aren’t too far off. Start your journey and be ready for...

June 5, 2023

Blog

How Creative Cross-Category Merchandising Can Drive Sales and Brand Awareness

Have you ever strolled through your favorite supermarkets or grocery stores and noticed how certain product categories seem to complement each other? This is no accident. Retailers have long recognized the value of cross-category merchandising. It’s the art of strategically...

May 25, 2023

What Retailers Need to Know About the Fastest-Growing CPG Categories and Shelf Space

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What Retailers Need to Know About the Fastest-Growing CPG Categories and Shelf Space

Shelf space is where everything happens in retail merchandising. It’s where consumer packaged goods (CPG) strut their stuff, vying for attention, sales, and brand recognition. But how do retailers decide what products to stock and where to place them in...

May 18, 2023

The Top 9 Benefits of Augmented Reality in Retail

Blog

The Top 9 Benefits of Augmented Reality in Retail

If you’re reading this, chances are you’re a forward-thinking business owner or decision-maker in the retail world. Now, imagine offering your customers the ability to visualize how a piece of furniture would seamlessly fit into their home or how a...

May 8, 2023

What Virtual Stores Tell Us About Shopper Behavior

Blog

What Virtual Stores Tell Us About Shopper Behavior

Even before the pandemic caused widespread shutdowns and encouraged many people to stay away from physical store locations, e-commerce was already revolutionizing the retail industry and disrupting traditional brick-and-mortar stores. Thanks to e-commerce platforms like Amazon, online stores are now...

May 2, 2023

Filling the Basket: The Power of Cross-Category Purchasing

Blog

Filling the Basket: The Power of Cross-Category Purchasing

A top priority for most—if not all—retailers is to increase the average basket size and category reach within their stores. Doing so can significantly impact customer experience, brand awareness, and revenue. And while there are different methods to achieving this...

April 27, 2023

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Author: Gina Joseph

Product Placement & CPG Sales: How to Optimize Your Strategy

Driving Incremental Value with AR Visualization

Mixed Reality Back in the Spotlight: 3 Takeaways from Apple’s Vision Pro Announcement

Metaverse Today: Unleashing the Power of AR & VR in Business Applications

A Practical Guide to Brand Marketing in the Metaverse

How Creative Cross-Category Merchandising Can Drive Sales and Brand Awareness

What Retailers Need to Know About the Fastest-Growing CPG Categories and Shelf Space

The Top 9 Benefits of Augmented Reality in Retail

What Virtual Stores Tell Us About Shopper Behavior

Filling the Basket: The Power of Cross-Category Purchasing

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