Author: Gina Joseph

In the fast-paced and competitive world of retail, brand placement on store shelves is paramount. It can be the deciding factor in catching the shopper’s eye, boosting brand recognition, and ultimately increasing sales. As businesses strive to enhance their presence...

Packaging decisions can make or break a brand’s success, as customers are increasingly drawn to products that capture their attention and align with their preferences. According to Packaging of the World, 70% of consumers form their impression of a brand...

In the ever-evolving retail landscape, businesses often encounter blind spots, those elusive gaps in understanding customer behavior and preferences that can significantly impact success. Consumer insights–the valuable data derived from studying consumer actions and motivations–play a pivotal role in addressing...

Data and analytics have become essential tools for brands and retailers seeking to optimize their in-store merchandising strategies. With accurate shopper insight data, retail professionals can make data-backed decisions that enhance the shopping experience, drive sales, and improve overall business...