9 Driving Forces Behind Impulse Purchase Decisions
Roughly 95% of Americans make in-store impulse purchases. You know the feeling—you’re in the middle of a shopping trip looking for a specific item to find, but then you see something else that catches your eye, and all self-control flies...
Groceryshop Conference 2022 Mandalay Bay Recap: Everything you Missed
Our team members at InContext recently attended Groceryshop, the world’s top event for grocery and CPG innovation. Our time in Las Vegas, NV has come and gone, but we took a lot back to Chicago in the form of innovative...
How Retail Price Inflation Opened the Door for Private Label Brands
For many years, big-name brands maintained a stronghold over private label brands in the retail industry. The majority of consumers were willing to pay more for a Coca-Cola product, for example, than paying less for a generic version. But the...
Going Virtual with Field Enablement
In the consumer goods and retail space, a successful end-to-end strategy is not complete without an optimized field enablement process. Yet field sales reps are often challenged with constant travel, time restrictions, lack of communication, and small teams that are...
How Basket Analysis Provides Valuable Shopper Behavior Insights
As the modern retail landscape becomes more competitive than ever, retailers and brands are looking for an edge to understand what shoppers are doing and why they make the choices they do. While many different tools and strategies are available...
