Spirits Aisle Rearrangement
Objective A global spirits manufacturer client wanted to convince one of their largest retailers (a large national wine & spirits store) to rearrange merchandising of their spirits aisles.
InContext Solutions Announces the Appointment of Erin Feeney as Chief Product Officer
Feeney brings more than a decade of industry expertise in CPG and Retail, and extensive knowledge of InContext’s mixed reality merchandising solutions. Chicago, IL (March 8, 2023): InContext Solutions, the global leader in 3D simulation software for retail, is...
How Do Consumers Feel About the Metaverse? We Asked.
While perspectives differ, the broader technology industry agrees that metaverse experiences can play a significant role in shaping how we work and play in the coming years. As we’ve discussed before, metaverse experiences and interactions are in their infancy. Investors,...
The Building Blocks of “The Metaverse”
Unless you have been off-grid, or completely avoiding all media outlets, you must have heard the term “metaverse” somewhere in your day-to-day life. For many of us, it is a topic of conversation at work: for others, a random discussion...
The Value of Immersion in Retail
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What Does the Rise of Augmented Reality Training Solutions Mean for Retail?
Augmented reality (AR) has come a long way, especially in the retail industry. Technology which was once a far-off, intangible concept, is now more mainstream. Augmented reality is a technology that overlays digital information onto physical spaces in real time....
Why CPG Brands Should Be Paying Close Attention to Augmented Reality
As far as modern retail technologies go, augmented reality (AR) is about as user-friendly and accessible as it gets. If you’ve shopped online in the past few years for furniture, appliances, or other home goods, you’re probably familiar with AR....
How VR Shopping Behavior Analysis Compares to Real-Life Results
When virtual reality (VR) technology was first developed, most people weren’t thinking much beyond military and government uses, or, later, gaming and entertainment. Today, while the gaming industry is still perhaps the most obvious adopter of VR technology, industries like...
Which Consumers are Ready for VR Shopping?
At InContext, we think a lot about the future of shopping and what the retail industry might look like as technology continues to advance. We’ve seen how social media and tech development reshaped the retail industry, and now VR shopping...
Innovative Ideas for Gas Stations
Today’s volatile gas prices and the rise of electric cars means fuel sales are down, and fewer people are finding themselves on their weekly trip to the pump. In order to offset this decline in fuel usage, many chains are...