Gina Joseph, Author at InContext Solutions

The Top 9 Benefits of Augmented Reality in Retail

If you’re reading this, chances are you’re a forward-thinking business owner or decision-maker in the retail world. Now, imagine offering your customers the ability to visualize how a piece of furniture would seamlessly fit into their home or how a...

May 8, 2023

What Virtual Stores Tell Us About Shopper Behavior

Blog

What Virtual Stores Tell Us About Shopper Behavior

Even before the pandemic caused widespread shutdowns and encouraged many people to stay away from physical store locations, e-commerce was already revolutionizing the retail industry and disrupting traditional brick-and-mortar stores. Thanks to e-commerce platforms like Amazon, online stores are now...

May 2, 2023

Filling the Basket: The Power of Cross-Category Purchasing

Blog

Filling the Basket: The Power of Cross-Category Purchasing

A top priority for most—if not all—retailers is to increase the average basket size and category reach within their stores. Doing so can significantly impact customer experience, brand awareness, and revenue. And while there are different methods to achieving this...

April 27, 2023

NOT Just a Trend: 7 Business Use Cases That Prove the Metaverse is Here to Stay

Blog

NOT Just a Trend: 7 Business Use Cases That Prove the Metaverse is Here to Stay

It could be said that 2022 was the year of Metaverse. After Mark Zuckerberg changed Facebook’s name to Meta in October 2021, we saw a lot of conversation around metaverse(s) and what they could mean for the future of how...

April 20, 2023

7 Reasons to Invest in 3D Product Renderings for CPG and Retail Marketing

Blog

7 Reasons to Invest in 3D Product Renderings for CPG and Retail Marketing

Physical products are the bread and butter of retail and consumer packaged goods (CPG) businesses. But in today’s digital-first world, providing an immersive product experience can be challenging, especially regarding online shopping experiences. You want to give customers a realistic...

April 18, 2023

Shopper Intelligence: Retail’s Secret Weapon is in 3D

Blog

Shopper Intelligence: Retail’s Secret Weapon is in 3D

Imagine a world where retailers can dive deep into the minds of their shoppers, uncovering their desires and preferences–without even stepping foot into a physical store. Welcome to the new normal of retail merchandising, powered by 3D technology. Through virtual...

April 11, 2023

Blog

Virtual Commerce + Brand Experiences = Untapped Opportunity

A must-read article from Brian Solis came out recently talking about the true opportunity for digital and metaverse brand experiences today. The majority of the population may not be ready for fully immersive metaverse experiences using goggles or headsets to...

April 5, 2023

3D Product Modeling for Frictionless Checkout

Case Studies

3D Product Modeling for Frictionless Checkout

Objective In an article published by Retail Touchpoints, 74% of brick-and-mortar shoppers said the checkout process was the biggest pain point in their retail experience. As such, this was only further confirmation for a leading U.S. retail corporation to...

March 31, 2023

Retailer leverages 3D product modeling to quickly launch AR tool

Case Studies

Retailer leverages 3D product modeling to quickly launch AR tool

Objective A leading retail warehouse club was looking to enhance their shopper experience by enabling large items to be visualized in augmented reality (AR). The goal was for members to be able to view large objects in augmented reality...

March 27, 2023

Blog

The Metaverse Tomorrow

News broke recently about Apple’s new mixed reality headset. While it’s notable for those of us who regularly work in and interact with virtual reality and metaverse experiences, the leaked news is not without controversy. An Apple launch in this...

March 24, 2023

1 2 … 13 14 15 … 18 19

Author: Gina Joseph

The Top 9 Benefits of Augmented Reality in Retail

What Virtual Stores Tell Us About Shopper Behavior

Filling the Basket: The Power of Cross-Category Purchasing

NOT Just a Trend: 7 Business Use Cases That Prove the Metaverse is Here to Stay

7 Reasons to Invest in 3D Product Renderings for CPG and Retail Marketing

Shopper Intelligence: Retail’s Secret Weapon is in 3D

Virtual Commerce + Brand Experiences = Untapped Opportunity

3D Product Modeling for Frictionless Checkout

Retailer leverages 3D product modeling to quickly launch AR tool

The Metaverse Tomorrow

Use Cases

Resources

Newsletter