Brand extension test identifies optimal placement
The Challenge A manufacturer was looking to expand a brand into a new category, but wanted to evaluate two alternative locations for the new product. They hoped to conduct a test to learn where shoppers would expect that hybrid product...
Virtual Shopper Decision Trees: Everything You Need to Know
For brands, constructing a consumer decision tree is a common practice, which can provide a deeper understanding how shoppers make choices at the shelf. The problem with most consumer decision tree methods is that they’re typically based solely on either...
Rapid Virtual Prototyping for 21st Century Shopper Insight
To say that CPG and retail professionals have a lot on their plates right now might be the understatement of the year. The industry is in a state of transition, and they’re under pressure to figure out what will improve...
Bridging the Data Divide: How Virtual Technology Unlocks Insights into the Future of Retailing
From purchase data, to web browsing patterns and social media posts, to mobile device locations, loyalty programs, search habits and email, there has been an unprecedented explosion of data that retailers and CPG companies can tap. But if that plethora...