shopper insights Archives

Observational Shopper Research is Better in 3D

Learning how customers feel about your store, your products and your brand is the universal goal of shopper research. What varies are the many different channels that insights teams can take to get there. Traditional methods including surveys, focus groups,...

August 22, 2019

Blog

Why In-Store Planning is Similar to… Flying a Plane?

Category management might seem a world away from a piloting an airplane, but there’s one aspect of the job that both professions benefit from–testing and training. When it comes to flying a plane, the FAA requires pilots to have extensive...

August 20, 2019

Blog

It’s in the Data: Brands & Retailers Can Be Confident in VR

It’s not unusual for people to be a bit leery of the concept of virtual reality. Because it doesn’t yet exist in every household, the technology comes with a bit of a stigma—it’s something futuristic and sounds exciting, but the...

August 15, 2019

Blog

Yes, You Can Easily Integrate Virtual Into Your Current Research Process

Trying anything new almost always comes with some trepidation. It’s easy to get comfortable with doing things one way and to avoid change. But honestly, retail today is not a stationary industry–it is a continuously evolving space, which means success...

August 8, 2019

Shopper test reveals impact of promotional price points

Case Studies

Shopper test reveals impact of promotional price points

The Challenge A manufacturer wanted to make price changes for a promotion on a particular product. They needed to test the impact of multiple promotional price points for that product to understand what optimizes category sales and their key brands....

August 6, 2019

Blog

4 Common Myths That Influence In-Store Planning

Creating an inviting shopping experience requires smart planning, with the right balance of products, ease of store flow, and compelling in-store messaging. But when brand and retail teams have preconceived notions on how to achieve these things, it can be...

July 31, 2019

Custom packaging redesign study saves client $500k

Case Studies Featured

Custom packaging redesign study saves client $500k

The Challenge A manufacturer client had historically good sales with the current packaging of a specific frozen food item, but they realized that they could be saving money on materials if they reconfigured the product’s packaging. In this case, they...

July 12, 2019

Blog

3 Key Steps to Effective Shelf Placement

Research has consistently shown that the majority of purchase decisions are made in the store. Clearly, how a product is displayed on the shelf is one critical component in determining how effectively it attracts attention, wins a spot in the...

July 9, 2019

Blog

Here’s Why Category Managers are Turning to VR Technology

June 27, 2019

Client increases cross-category purchases by 2% in 12 weeks

Case Studies

Client increases cross-category purchases by 2% in 12 weeks

The Challenge A mass merchandiser was losing share to specialty stores in several high margin categories. They needed to define new layouts that would drive cross-category purchase in those categories. The Method In ShopperMX™, the client rearranged shelving and adjacencies...

June 24, 2019

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Tag: shopper insights

Observational Shopper Research is Better in 3D

Why In-Store Planning is Similar to… Flying a Plane?

It’s in the Data: Brands & Retailers Can Be Confident in VR

Yes, You Can Easily Integrate Virtual Into Your Current Research Process

Shopper test reveals impact of promotional price points

4 Common Myths That Influence In-Store Planning

Custom packaging redesign study saves client $500k

3 Key Steps to Effective Shelf Placement

Here’s Why Category Managers are Turning to VR Technology

Client increases cross-category purchases by 2% in 12 weeks

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