Expert Tips for Mastering Shopper Intelligence Research
What makes a shopper pick one product over another? Why do some displays pull people in while others get ignored? For retailers and brands, answering questions like these shouldn’t be a matter of guesswork. It should be a strategy rooted...
The Case for Virtual Retail Store Research
Trusting your gut is easy, until there’s a lot on the line. When the stakes are low, instinct can feel like a shortcut. But when real money, brand reputation, and shopper trust are on the table, “I have a feeling”...
The Science of Shopping: Analyzing the Effectiveness of Supermarket Merchandising Techniques
Walk through any grocery store and you’ll see a carefully planned layout at work. Every product display, price tag, and promotional setup is designed to guide shopper behavior. But what looks simple on the surface is actually driven by a...
Can 3D Simulations Minimize Cross Merchandising Risk?
You walk into the grocery store, and before you can get too far, you see a beautiful display of premium ground coffee. Right next to it is the perfect vanilla creamer and a row of freshly baked biscotti. It paints...
Is Your Planogram’s Retail Research Approach Flawed?
Say you walk into a store where your favorite products are buried on the bottom shelf, new arrivals are crammed into an aisle with no clear signage as to what they are, and bestsellers are constantly out of stock. Just...
Frozen Breakfast Brand: National Pricing Strategy Research
Objective A major packaged foods company’s efforts to evaluate pricing strategies for its frozen breakfast products at a large national retailer.
How Digital Transformation in Retail is Fueling Sustainability Efforts
In today’s rapidly evolving business landscape, digital transformation has emerged as a powerful catalyst, reshaping global industries. As technology advances, its impact extends beyond mere operational efficiency—it’s now steering the course toward sustainability, particularly in retail businesses. With an ever-increasing...
6 Ways CPG Analytics Are Shaping Retail Trends in 2025
The role of consumer packaged goods (CPG) analytics has never been more pivotal in retail. As the backbone of modern retail strategies, CPG analytics influence critical business decisions and actively shape the future of purchasing. By harnessing data from multiple...
7 Surprising Ways Virtual Store Testing Might Challenge Everything We Know About Grocery Profitability
To gather insights about store layout, product placement, and customer engagement strategies, retailers and brands have long relied on in-store testing. This real-world approach has been considered the gold standard, allowing retail teams to observe actual shopper behavior to adjust...