Tag: shopper insights

Time has always been a key element of success in the retail industry. Getting products to market quickly, responding to shifting customer preferences, and moving goods through the supply chain all take precious hours. In a sector where trends can...

What makes a shopper pick one product over another? Why do some displays pull people in while others get ignored? For retailers and brands, answering questions like these shouldn’t be a matter of guesswork. It should be a strategy rooted...

Trusting your gut is easy, until there’s a lot on the line. When the stakes are low, instinct can feel like a shortcut. But when real money, brand reputation, and shopper trust are on the table, “I have a feeling”...

Walk through any grocery store and you’ll see a carefully planned layout at work. Every product display, price tag, and promotional setup is designed to guide shopper behavior. But what looks simple on the surface is actually driven by a...

You walk into the grocery store, and before you can get too far, you see a beautiful display of premium ground coffee. Right next to it is the perfect vanilla creamer and a row of freshly baked biscotti. It paints...

In today’s rapidly evolving business landscape, digital transformation has emerged as a powerful catalyst, reshaping global industries. As technology advances, its impact extends beyond mere operational efficiency—it’s now steering the course toward sustainability, particularly in retail businesses. With an ever-increasing...

The role of consumer packaged goods (CPG) analytics has never been more pivotal in retail. As the backbone of modern retail strategies, CPG analytics influence critical business decisions and actively shape the future of purchasing. By harnessing data from multiple...