Category management Archives

Who Uses Virtual Retail Software?

Virtual simulations offer quick and actionable solutions to common challenges facing CPG and retail teams. The key to getting started is understanding how virtual software can help optimize your teams’ varied responsibilities. Let’s explore four different CPG and retail functions,...

November 11, 2022

Don’t Skip This Step When Launching a New Product

Blog

Don’t Skip This Step When Launching a New Product

We’ve all heard the statistic: 80% of new product launches fail. Why such high levels of failure from companies that clearly know what they are doing? They have processes in place, have stacks of consumer insight, and strong innovation functions...

August 26, 2020

How to Conduct a Virtual Category Line Review

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How to Conduct a Virtual Category Line Review

In this new world of social distancing, we can’t gather large groups to review a new planogram or category strategy in-store or at an innovation center. But we still need to be thinking about these things. When the dust settles...

April 8, 2020

Case Studies

Brand extension test identifies optimal placement

The Challenge A manufacturer was looking to expand a brand into a new category, but wanted to evaluate two alternative locations for the new product. They hoped to conduct a test to learn where shoppers would expect that hybrid product...

November 12, 2019

Blog

Breaking Down the Steps to Creating Ongoing Category Improvement

We’ve previously established how easy it is to integrate virtual simulations into current shopper research practices. So let’s talk a bit about what that process actually looks like. Like most research projects, there’s a kickoff phase, and there’s the...

September 24, 2019

Blog

Here’s Why Category Managers are Turning to VR Technology

Today’s responsibilities as a category management professional have never been so expansive. As Professor Janet Hartley told the told attendees at the Institute for Supply Management (ISM) conference in April, category management is a “really interesting mix of skills… You...

June 27, 2019

Case Studies

Hybrid shelf concept increases gain by 14%

During a category review, a retailer’s category captain presented a new shelf arrangement which would improve penetration, while maintaining or growing sales, a mutual goal. To address the retailer’s own brand objectives in addition, they developed a hybrid shelf concept with the intent...

May 31, 2019

Case Studies

InContext helped National Pork Board increase pork sales without negatively affecting other meat sales

The Challenge On behalf of the National Pork Board, Midan Marketing wanted to determine if increasing the number of pork SKUs could increase sales of fresh packaged pork products and of the overall fresh packaged meat category (including pork, beef,...

January 19, 2019

Blog

The Fight for Shelf Space: Category Captains and Their Changing Role

There was a time where the large manufacturers were the only voices retailers would listen to on managing their categories. This was primarily driven by the fact that conducting consumer and shopper research was extremely expensive and time consuming. That...

March 27, 2018

Tag: Category management

Who Uses Virtual Retail Software?

Don’t Skip This Step When Launching a New Product

How to Conduct a Virtual Category Line Review

Brand extension test identifies optimal placement

Breaking Down the Steps to Creating Ongoing Category Improvement

Here’s Why Category Managers are Turning to VR Technology

Hybrid shelf concept increases gain by 14%

InContext helped National Pork Board increase pork sales without negatively affecting other meat sales

The Fight for Shelf Space: Category Captains and Their Changing Role

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