InContext Blog Resources
5 Important Steps to Help Future-Proof Your Shelf
April 21, 2020If, at the start of 2020, someone traveled back in time and told us that grocery store sales would suddenly jump up more than 25% in March, we would have thought they were insane. Yet that’s exactly the situation brands...
How to Conduct a Virtual Category Line Review
April 8, 2020In this new world of social distancing, we can’t gather large groups to review a new planogram or category strategy in-store or at an innovation center. But we still need to be thinking about these things. When the dust settles...
A New Normal and Retail’s Inevitable Move to Virtual
March 30, 2020While our country remains in an extreme and unparalleled state of uncertainty, CPG brands and grocery retailers are in a particularly strange situation. Panic-buying has left shelves bare and manufacturers struggling to keep up with the demand. Grocery stores must...
Anticipating the Unpredictable: Why Virtual Research Can Help You Regain Control in This Uncertain Climate
March 19, 2020With the unprecedented steps that have been taken around the world to address the global pandemic of COVID-19, we know that everyone’s daily lives are in a state of flux—we are all in the same boat. Knowing that, and understanding...
Are You Still Relying on the Same Old Approaches to In-Store Marketing?
January 17, 2020Conveying a clear, thoughtful message to shoppers is more important than ever for today’s brands and retailers. Shoppers have more options than ever before, so creating helpful, engaging in-store marketing–signage or promotional displays–sets the tone for a customers’ shopping experience....
4 Retail Trends That Will Stick Around in 2020…and Beyond
December 30, 2019If something is trending, it usually means it’s popular for a bit, but quickly loses steam and public interest. But that’s not always the case. Within retail, “trends” often turn into the new normal. For example, when the organic wave...
Retail’s Digital Disruption and the Challenge to Innovate
December 18, 2019In a (very long and very interesting) post from Wait But Why writer Tim Urban, he talks about how quickly technology is changing, saying “The amount that changed between 1750 and 2017 might happen again between now and another time when you’re...
CPG Has its Eye on Cannabis—Are You Prepared?
December 12, 2019Since Washington and Colorado first legalized marijuana in the United States in 2012, 14 more states and Washington, D.C. have followed suit for recreational use, and another 33 have approved marijuana for medical purposes. The economic impact of the marijuana...
Retail Innovation, and the Benefits of the Virtual “Test Drive”
December 2, 2019Right now, retail is in a pivotal position where it has access to innovative tools that help create amazing experiences for shoppers. But it requires embracing technology and trying something new. While that in itself can seem daunting, there are...
2 Reasons Why Sales Needs to Get on Board with Innovative Retail Technology
November 21, 2019Creating, evaluating and implementing a new in-store concept is an intricate process, and for good reason: the right changes will result in more awareness or sales, but the wrong changes can be costly. Luckily, new technologies are making that process...
Retailers and Brands: Don’t Get Stuck in the “Innovation Achievement Gap”
November 13, 2019In the retail space, technological advancement is becoming more and more prevalent in the race against irrelevancy. As consumer preferences change from one day to the next, organizations need to be agile, data-driven and efficient in their business processes. At...
Takeaways from Our Virtual Road Show in Bentonville
October 30, 2019Because our software is all about the visuals, it’s easy to check out our videos or request a demo to get a first-person perspective of our 3D virtual in action. But sometimes it’s great to be able to get some...