How Virtual Merchandise Planning Can Forecast On-Shelf Availability
The pandemic presented a number of challenges for the retail industry, but supply chain issues that severely impacted product availability in stores has been especially concerning. While the worst of the labor and materials shortages that caused these issues seems...
The V-commerce Shopper Experience
Welcome to a first-person metaverse shopping experience with InContext Virtual Commerce!
InContext Talks Virtual Commerce with The CPG Guys
Melissa Jurgens, Chief Operating Officer & Lucas Blair, Chief Technical Officer at InContext join The CPG Guys podcast to talk about InContext’s virtual commerce offering, and what makes us uniquely positioned to be the leading provider of V-commerce solutions.
3D Planogram Software Uses You Didn’t Consider
Planograms have been an irreplaceable tool in retail planning for years. Since the strategy behind store merchandising has grown more complex every year, having a tried and true method for planning a store layout has become essential. In this article,...
3 Reasons Central Location Testing Falls Flat (and Why You Should Consider Virtual)
Understanding shopper behavior has become even more critical in today’s ever-changing retail climate. Shopping behaviors have changed more in the past few years than at any point in history. Out-of-stocks, fast moving trends, and changing regulations all affect shopper decision-making...
Exploring the Retail Metaverse
Everyone is talking about the Metaverse, but it doesn’t mean they understand what it is, exactly. The concept is still taking hold, yet it’s already an especially important topic for the CPG and retail space to pay close attention. Join...