Our panel of experts share their perspectives on how virtual research and visualization is a timely strategy as we enter into the “next normal.”This lively discussions centers on:
- Key shopper trends that retailers are seeing in the US and Europe
- How retailers are responding to accommodate changing shopper demands
- Understanding how manufacturers should approach defending their category space
Meet The Panel
Rich Scamehorn, Chief Research Officer
Rich co-founded InContext Solutions in 2009, and serves as Chief Research Officer. He has over 20 years of market research experience, and began his career at Rockwood Research and Market Resource Associates, two start-up research suppliers. He moved to the client side with Tennant and General Mills where he introduced virtual store testing as a faster, cheaper method providing great cost savings to the company.
Rich holds a Bachelor’s degree from Macalester College in Mathematics and a Master’s degree from the University of Minnesota in Statistics.
Diana Sheehan, GVP Client Services & Insights
Diana leads our Insights and Commercial Strategy and joins us with nearly twenty years of diverse industry experience, serving in account leadership, category management, syndicated product and marketing strategy, and shopper and consumer insights roles at ConAgra Foods, General Mills, Mintel, and Kantar. Throughout her career, she has worked across retail channels and categories, developing strategic recommendations for in-store execution and brand development for many Fortune 500 companies. Diana has been cited in national and trade press, including The Wall Street Journal, Chicago Tribune, CNN, and NPR, and spoken at many industry events including ShopTalk and GroceryShop. Diana earned an MBA from the University of Chicago’s Booth School of Business and a B.A. from the University of Notre Dame.
Sumi Nair, VP EU Client Development
Sumi Nair has over 20 years experience in FMCG across Asia, US, and Europe. Prior to Incontext, she was at Affinnova and Nielsen, specifically leading pack design solutions for Europe.
Having seen the impact of VR on research, she is a passionate advocate of using technology to improve collaboration and having shopper data at the heart of merchandising decisions.
Susy Weitz, European Insights Lead
Insight, brand and creative strategy specialist with over 18 years experience in helping brands develop new ranges, manage their portfolio and category more effectively.
Susy provides insight and analytical expertise to our European customers as well as moderates our VR qualitative approach
