virtual simulations Archives

Don’t Get Caught in the Off-Season: VR and AI for Profitable Seasonal Merchandising

The retail world thrives on capturing the seasonal spirit. Shoppers crave that pumpkin spice latte in fall, the cozy sweaters in winter, and the light and breezy dresses in spring. But for manufacturers and retailers, keeping pace with these ever-changing...

April 23, 2024

Are You Ready for Plastic-Free Aisles? Here’s How Technology Can Help Prepare for Sustainable Packaging

Blog

Are You Ready for Plastic-Free Aisles? Here’s How Technology Can Help Prepare for Sustainable Packaging

As we continue to learn more about how the world’s mass consumption of plastics are affecting our environment, we get progressively more aware of the products we buy. In the CPG space, that means manufacturers are feeling the pressure to...

December 21, 2022

Blog

Who Uses Virtual Retail Software?

Virtual simulations offer quick and actionable solutions to common challenges facing CPG and retail teams. The key to getting started is understanding how virtual software can help optimize your teams’ varied responsibilities. Let’s explore four different CPG and retail functions,...

November 11, 2022

Videos

What Can You Do in ShopperMX?

Learn how to enable iterative retail planning, from POG and packaging changes, innovation items, signage, displays and macro store design, and understand what those changes look like in the context of a virtual store. Watch below!

February 9, 2022

Assortment Optimization: How to Cut Costs with VR Simulations

Blog

Assortment Optimization: How to Cut Costs with VR Simulations

As the age-old saying goes, presentation is everything. The sentiment rings true particularly in the world of retail assortment planning, where the presentation of consumer goods has a direct influence on the success of products, store concepts, and above all,...

January 31, 2022

What VR Simulations Can Teach Us About the Shopper Journey

Blog

What VR Simulations Can Teach Us About the Shopper Journey

In the retail industry, much of the marketing efforts are focused on the shopper journey. Marketing managers and brand executives spend time and resources mapping out the shopper journey in order to understand what consumers want, using that insight to...

December 22, 2021