Get Out of Your Own Way: Understanding the Digital Asset Opportunity
The adoption of extended reality (XR) is a growing need for many businesses today, but it’s also important to understand how it works and what is required before jumping right in.
How Big Data is Transforming Packaging Decision Strategies
Packaging decisions can make or break a brand’s success, as customers are increasingly drawn to products that capture their attention and align with their preferences. According to Packaging of the World, 70% of consumers form their impression of a brand...
The Impact of Retail Visualization on Store Layout and Design
Store layout and design are crucial elements of business strategy in the retail industry, directly influencing customer experience and driving sales. Retailers are turning to the transformative power of retail visualization to optimize these aspects. This blog explores the significance...
Does your business have a virtual roadmap? Here’s why you need a plan for extended reality.
Across industries, we are being inundated with headlines about new (and existing) technologies and how they will change the way we live and work. Extended reality—including virtual and augmented reality—and artificial intelligence (AI) are often met with mixed reactions. One...
Data-Driven Retail: Transforming Shopper Insights through 3D Merchandising
Data and analytics have become essential tools for brands and retailers seeking to optimize their in-store merchandising strategies. With accurate shopper insight data, retail professionals can make data-backed decisions that enhance the shopping experience, drive sales, and improve overall business...
The Impact of Product Category Analysis on Pricing and Promotions in Retail
Brands and retailers are regularly exploring new ways to gain a competitive advantage. The rapid rise of e-commerce and online shopping platforms has made an already competitive landscape even fiercer, not to mention the constant influx of new competitors, substitute...
Product Placement & CPG Sales: How to Optimize Your Strategy
In the consumer packaged goods (CPG) industry, strategic product placement is a powerful driver of sales. Product placement allows brands to influence consumer behavior, increase brand visibility, and maximize product exposure in relevant contexts. In this blog, we will delve...
Mixed Reality Back in the Spotlight: 3 Takeaways from Apple’s Vision Pro Announcement
During Apple’s WWDC23 event on June 5, countless people took time out of their day to catch the big announcement: the brands’ new AR/VR product, Apple Vision Pro. Set to launch in early 2024, the Vision Pro is everything we...
How Creative Cross-Category Merchandising Can Drive Sales and Brand Awareness
Have you ever strolled through your favorite supermarkets or grocery stores and noticed how certain product categories seem to complement each other? This is no accident. Retailers have long recognized the value of cross-category merchandising. It’s the art of strategically...