Blog Archives

The Impact of Product Category Analysis on Pricing and Promotions in Retail

Brands and retailers are regularly exploring new ways to gain a competitive advantage. The rapid rise of e-commerce and online shopping platforms has made an already competitive landscape even fiercer, not to mention the constant influx of new competitors, substitute...

June 23, 2023

Product Placement & CPG Sales: How to Optimize Your Strategy

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Product Placement & CPG Sales: How to Optimize Your Strategy

In the consumer packaged goods (CPG) industry, strategic product placement is a powerful driver of sales. Product placement allows brands to influence consumer behavior, increase brand visibility, and maximize product exposure in relevant contexts. In this blog, we will delve...

June 13, 2023

Mixed Reality Back in the Spotlight: 3 Takeaways from Apple’s Vision Pro Announcement

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Mixed Reality Back in the Spotlight: 3 Takeaways from Apple’s Vision Pro Announcement

During Apple’s WWDC23 event on June 5, countless people took time out of their day to catch the big announcement: the brands’ new AR/VR product, Apple Vision Pro. Set to launch in early 2024, the Vision Pro is everything we...

June 7, 2023

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How Creative Cross-Category Merchandising Can Drive Sales and Brand Awareness

Have you ever strolled through your favorite supermarkets or grocery stores and noticed how certain product categories seem to complement each other? This is no accident. Retailers have long recognized the value of cross-category merchandising. It’s the art of strategically...

May 25, 2023

What Retailers Need to Know About the Fastest-Growing CPG Categories and Shelf Space

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What Retailers Need to Know About the Fastest-Growing CPG Categories and Shelf Space

Shelf space is where everything happens in retail merchandising. It’s where consumer packaged goods (CPG) strut their stuff, vying for attention, sales, and brand recognition. But how do retailers decide what products to stock and where to place them in...

May 18, 2023

The Top 9 Benefits of Augmented Reality in Retail

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The Top 9 Benefits of Augmented Reality in Retail

If you’re reading this, chances are you’re a forward-thinking business owner or decision-maker in the retail world. Now, imagine offering your customers the ability to visualize how a piece of furniture would seamlessly fit into their home or how a...

May 8, 2023

What Virtual Stores Tell Us About Shopper Behavior

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What Virtual Stores Tell Us About Shopper Behavior

Even before the pandemic caused widespread shutdowns and encouraged many people to stay away from physical store locations, e-commerce was already revolutionizing the retail industry and disrupting traditional brick-and-mortar stores. Thanks to e-commerce platforms like Amazon, online stores are now...

May 2, 2023

Filling the Basket: The Power of Cross-Category Purchasing

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Filling the Basket: The Power of Cross-Category Purchasing

A top priority for most—if not all—retailers is to increase the average basket size and category reach within their stores. Doing so can significantly impact customer experience, brand awareness, and revenue. And while there are different methods to achieving this...

April 27, 2023

NOT Just a Trend: 7 Business Use Cases That Prove the Metaverse is Here to Stay

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NOT Just a Trend: 7 Business Use Cases That Prove the Metaverse is Here to Stay

It could be said that 2022 was the year of Metaverse. After Mark Zuckerberg changed Facebook’s name to Meta in October 2021, we saw a lot of conversation around metaverse(s) and what they could mean for the future of how...

April 20, 2023

7 Reasons to Invest in 3D Product Renderings for CPG and Retail Marketing

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7 Reasons to Invest in 3D Product Renderings for CPG and Retail Marketing

Physical products are the bread and butter of retail and consumer packaged goods (CPG) businesses. But in today’s digital-first world, providing an immersive product experience can be challenging, especially regarding online shopping experiences. You want to give customers a realistic...

April 18, 2023

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Category: Blog

The Impact of Product Category Analysis on Pricing and Promotions in Retail

Product Placement & CPG Sales: How to Optimize Your Strategy

Mixed Reality Back in the Spotlight: 3 Takeaways from Apple’s Vision Pro Announcement

How Creative Cross-Category Merchandising Can Drive Sales and Brand Awareness

What Retailers Need to Know About the Fastest-Growing CPG Categories and Shelf Space

The Top 9 Benefits of Augmented Reality in Retail

What Virtual Stores Tell Us About Shopper Behavior

Filling the Basket: The Power of Cross-Category Purchasing

NOT Just a Trend: 7 Business Use Cases That Prove the Metaverse is Here to Stay

7 Reasons to Invest in 3D Product Renderings for CPG and Retail Marketing

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