Category: Blog

Consumer behavior models can help you understand how, when, and why your customers purchase. Models can be applied to your marketing strategies and used to accurately predict who will purchase your product, as well as target the right customers at...

In today’s competitive consumer goods industry, retail marketers have their hands full with the amount of data, the variety of tools, and the dynamic insights that are needed to create successful retail merchandising strategies. Amidst all the other retail insights...

In the retail industry, everyone is looking for innovative ways to grow. Whether it involves eliminating extra spending, well-trained workers, or finding new and creative ways to market products, both retailers and brands are continuously striving for improvement. But what...