Blog Archives

Yes, You Can Easily Integrate Virtual Into Your Current Research Process

Trying anything new almost always comes with some trepidation. It’s easy to get comfortable with doing things one way and to avoid change. But honestly, retail today is not a stationary industry–it is a continuously evolving space, which means success...

August 8, 2019

Blog

4 Common Myths That Influence In-Store Planning

Creating an inviting shopping experience requires smart planning, with the right balance of products, ease of store flow, and compelling in-store messaging. But when brand and retail teams have preconceived notions on how to achieve these things, it can be...

July 31, 2019

Blog

The Case for Virtual Store Research

There is no shortage of innovative solutions in the retail space, because forward-thinking organizations understand that today’s processes require faster, more streamlined solutions than in year’s past. But understanding doesn’t always lead to implementation. How many are truly adopting those...

July 24, 2019

Blog

3 Key Steps to Effective Shelf Placement

Research has consistently shown that the majority of purchase decisions are made in the store. Clearly, how a product is displayed on the shelf is one critical component in determining how effectively it attracts attention, wins a spot in the...

July 9, 2019

Blog

These Top 5 Retail “Trends” Are Becoming Retail Mainstays

As brick and mortar retail stores regularly face new pressures to evolve with the latest shopper needs, they are increasingly leveraging the latest solutions to improve shopper perception and increase sales. While we often talk about what’s trending in the...

July 2, 2019

Blog

Here’s Why Category Managers are Turning to VR Technology

Today’s responsibilities as a category management professional have never been so expansive. As Professor Janet Hartley told the told attendees at the Institute for Supply Management (ISM) conference in April, category management is a “really interesting mix of skills… You...

June 27, 2019

Blog

Want to Save $1 Million Dollars in Retail Costs? Consider VR.

Yup, it’s true. One manufacturer was able to: Accelerate speed to market Reduce cost of innovation Drive topline growth …all while avoiding $1 million in unnecessary costs. Here’s how they did it.

June 18, 2019

Blog

How to Gain Trust When it Comes to Retailer Relationships

Despite the increasing trend of private labelconsumer products on the shelf, the influx of direct-to-consumer options, and thetensioncreated by price increases, retailers and brands still need each other. Whilethese trends may have certainly shaken up the traditional relationship model, peoplestill...

June 11, 2019

Blog

3 Musts for a Shelf-First Approach to Retail Merchandising

Staying at the forefront of retail innovation means starting to think differently. Brands and retailers should start looking at the whole picture–how products look on the shelf, how the shelf looks to a customer, and how people will ultimately react...

June 5, 2019

Blog

In-Store Decisions Can Seem Overwhelming – But They Don’t Have to Be

Think about how streaming video changed the game fortelevision—we now have access to thousands of programs and movies at our fingertips,any time we want. But having too many options can also become frustrating. Howmany times have you scrolled through Netflix...

May 30, 2019

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Category: Blog

Yes, You Can Easily Integrate Virtual Into Your Current Research Process

4 Common Myths That Influence In-Store Planning

The Case for Virtual Store Research

3 Key Steps to Effective Shelf Placement

These Top 5 Retail “Trends” Are Becoming Retail Mainstays

Here’s Why Category Managers are Turning to VR Technology

Want to Save $1 Million Dollars in Retail Costs? Consider VR.

How to Gain Trust When it Comes to Retailer Relationships

3 Musts for a Shelf-First Approach to Retail Merchandising

In-Store Decisions Can Seem Overwhelming – But They Don’t Have to Be

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