Blog Archives

A Decade of Retail Innovation: InContext Turns 10!

It’s amazing how much can change in 10 years. Remember the year 2009, before we had Instagram, streaming video services, or Uber? There was no asking Alexa the weather, or listening to podcasts from your phone on the way to work....

May 13, 2019

Blog

How to Compete in a Revived Frozen Food Aisle

Don’t call it a comeback, but recently frozen foods are having a big moment in the retail spotlight. That’s because CPG companies have started to offer more nutritious selections and interesting varieties beyond the typical processed frozen entrees and snacks. As CPG...

May 13, 2019

Blog

We Launched the Next-Generation Platform for Retail Planning: Here’s Why it Matters to You

White Paper 1 Excerpt

April 25, 2019

Blog

3 Ways Challenger Brands Can Compete: The Fight for Shelf Space Part 2

We all love an underdog story. In today’s consumer-driven world, underdogs have a real chance at success, even if the playing field is a little uneven. Take the battle for shelf space in retail, for example. Category leaders receive data...

January 27, 2019

Blog

ShopperMX™: More Than Just Planogram Software

Our virtual reality platform, ShopperMX™, grew organically out of our need to provide more efficient, cost-effective custom research projects. Because we started out doing mostly planogram arrangement and assortment tests, we had to have a way to assemble and visualize planograms in...

October 2, 2018

Blog

Want to Increase Basket Size? Make it Easier to Find That First Product

It’s a popular adage that when it comes to in-store shopping, customers will purchase more if a store is set up for browsing—triggering new product awareness and impulse buys. We therefore often arrange our stores to highlight unexpected products and...

June 6, 2018

Blog

The Fight for Shelf Space: Category Captains and Their Changing Role

There was a time where the large manufacturers were the only voices retailers would listen to on managing their categories. This was primarily driven by the fact that conducting consumer and shopper research was extremely expensive and time consuming. That...

March 27, 2018

Blog

8 Significant Lessons Learned From Testing With Virtual Reality

Devoid of real world restrictions like geography, budgets and time constraints, virtual reality has the ability to take us places that the physical world cannot. Unable to visit Paris? Put on a headset and you’re there. Want to inspect a...

February 18, 2016

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Category: Blog

A Decade of Retail Innovation: InContext Turns 10!

How to Compete in a Revived Frozen Food Aisle

We Launched the Next-Generation Platform for Retail Planning: Here’s Why it Matters to You

3 Ways Challenger Brands Can Compete: The Fight for Shelf Space Part 2

ShopperMX™: More Than Just Planogram Software

Want to Increase Basket Size? Make it Easier to Find That First Product

The Fight for Shelf Space: Category Captains and Their Changing Role

8 Significant Lessons Learned From Testing With Virtual Reality

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