Blog Archives

Retailers are Turning to Virtual to Help Solve Their Changing Needs

Even as we all wish we could go back to the old normal, I have been profoundly grateful and amazed by the innovation and adaptation I’ve noticed in all areas of my life. Here in my neighborhood, I’ve seen and...

May 14, 2020

Today in Retail: The Unanticipated Boom of eCommerce

Blog

Today in Retail: The Unanticipated Boom of eCommerce

COVID-19 has forced many of us to embrace e-commerce for our household goods, as we continue to practice physical and social distancing. The result is an unprecedented spike in online grocery sales. In our inaugural segment on the impacts...

May 6, 2020

Blog

INFOGRAPHIC: Changing Shopper Behavior

As consumers, we know how our own shopping behaviors have changed since the onset of the COVID-19 crisis. But as researchers, we wanted to understand the many ways in which shoppers are continuing to adapt to those changes. Through our...

April 30, 2020

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ShopperMX Platform

April 23, 2020

5 Important Steps to Help Future-Proof Your Shelf

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5 Important Steps to Help Future-Proof Your Shelf

If, at the start of 2020, someone traveled back in time and told us that grocery store sales would suddenly jump up more than 25% in March, we would have thought they were insane. Yet that’s exactly the situation brands...

April 21, 2020

How to Conduct a Virtual Category Line Review

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How to Conduct a Virtual Category Line Review

In this new world of social distancing, we can’t gather large groups to review a new planogram or category strategy in-store or at an innovation center. But we still need to be thinking about these things. When the dust settles...

April 8, 2020

A New Normal and Retail’s Inevitable Move to Virtual

Blog

A New Normal and Retail’s Inevitable Move to Virtual

While our country remains in an extreme and unparalleled state of uncertainty, CPG brands and grocery retailers are in a particularly strange situation. Panic-buying has left shelves bare and manufacturers struggling to keep up with the demand. Grocery stores must...

March 30, 2020

Anticipating the Unpredictable: Why Virtual Research Can Help You Regain Control in This Uncertain Climate

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Anticipating the Unpredictable: Why Virtual Research Can Help You Regain Control in This Uncertain Climate

With the unprecedented steps that have been taken around the world to address the global pandemic of COVID-19, we know that everyone’s daily lives are in a state of flux—we are all in the same boat. Knowing that, and understanding...

March 19, 2020

Top 5 Digital Transformation Trends in Retail for 2020

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Top 5 Digital Transformation Trends in Retail for 2020

Operating a business in the retail industry today requires persistent innovation and determination. A record-breaking 9,300 stores were closed in the U.S. in 2019, and 2,200 are already planning to close in 2020. Many of these stores are closing due...

February 27, 2020

Blog

Are You Still Relying on the Same Old Approaches to In-Store Marketing?

Conveying a clear, thoughtful message to shoppers is more important than ever for today’s brands and retailers. Shoppers have more options than ever before, so creating helpful, engaging in-store marketing–signage or promotional displays–sets the tone for a customers’ shopping experience....

January 17, 2020

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Category: Blog

Retailers are Turning to Virtual to Help Solve Their Changing Needs

Today in Retail: The Unanticipated Boom of eCommerce

INFOGRAPHIC: Changing Shopper Behavior

ShopperMX Platform

5 Important Steps to Help Future-Proof Your Shelf

How to Conduct a Virtual Category Line Review

A New Normal and Retail’s Inevitable Move to Virtual

Anticipating the Unpredictable: Why Virtual Research Can Help You Regain Control in This Uncertain Climate

Top 5 Digital Transformation Trends in Retail for 2020

Are You Still Relying on the Same Old Approaches to In-Store Marketing?

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