Blog Archives

Which Consumers are Ready for VR Shopping?

At InContext, we think a lot about the future of shopping and what the retail industry might look like as technology continues to advance. We’ve seen how social media and tech development reshaped the retail industry, and now VR shopping...

January 6, 2023

Are You Ready for Plastic-Free Aisles? Here’s How Technology Can Help Prepare for Sustainable Packaging

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Are You Ready for Plastic-Free Aisles? Here’s How Technology Can Help Prepare for Sustainable Packaging

As we continue to learn more about how the world’s mass consumption of plastics are affecting our environment, we get progressively more aware of the products we buy. In the CPG space, that means manufacturers are feeling the pressure to...

December 21, 2022

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Innovative Ideas for Gas Stations

Today’s volatile gas prices and the rise of electric cars means fuel sales are down, and fewer people are finding themselves on their weekly trip to the pump. In order to offset this decline in fuel usage, many chains are...

December 14, 2022

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Food and Beverage Trends for 2023

What are some of the food and beverage industry trends we should be paying attention to as we head into the new year? Read ahead for a comprehensive look at our predictions. Beverage and Food Ingredient Transparency The food and...

December 13, 2022

The Secret to Budget-Friendly CPG Market Research

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The Secret to Budget-Friendly CPG Market Research

When it comes to launching a successful product, especially for consumer packaged goods (CPG), market research is key. And although it is a relatively well-known concept, there are still certain areas of market research that can be unclear, including how...

December 8, 2022

A Different Way to Imagine Virtual Commerce

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A Different Way to Imagine Virtual Commerce

Omnichannel looks different than it did 10 years ago. Whether it’s finding items quickly, leisurely browsing, discovering new products, or conveniently ordering from a phone, today’s shoppers need ways to seamlessly shop how they want, when they want, and from...

November 30, 2022

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Virtual Store Research Benchmarks

Comparison is an essential aspect of all retail decision-making, especially when it comes to merchandising. Retailers and brands need to know how their decisions stack up against their competitors and the industry as a whole. Whether you’re testing out new...

November 16, 2022

Top 5 Virtual Tests for Seasonal Displays & Secondary Placements

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Top 5 Virtual Tests for Seasonal Displays & Secondary Placements

We’re often asked about our recommendations when it comes to implementing virtual capabilities and solutions into a go-to-market strategy. There are many different use-cases for virtual simulations, so we want to make it as easy as possible to understand how...

November 14, 2022

Blog

Who Uses Virtual Retail Software?

Virtual simulations offer quick and actionable solutions to common challenges facing CPG and retail teams. The key to getting started is understanding how virtual software can help optimize your teams’ varied responsibilities. Let’s explore four different CPG and retail functions,...

November 11, 2022

Want to Dominate Sales of Impulse Items at Checkout? Here’s What You Need to Know

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Want to Dominate Sales of Impulse Items at Checkout? Here’s What You Need to Know

Selling items in your store is about more than just what’s on the shelves. In fact, the placement and display of your products can hugely impact sales—especially when it comes to impulse items at checkout. There’s an entire field dedicated...

November 7, 2022

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Category: Blog

Which Consumers are Ready for VR Shopping?

Are You Ready for Plastic-Free Aisles? Here’s How Technology Can Help Prepare for Sustainable Packaging

Innovative Ideas for Gas Stations

Food and Beverage Trends for 2023

The Secret to Budget-Friendly CPG Market Research

A Different Way to Imagine Virtual Commerce

Virtual Store Research Benchmarks

Top 5 Virtual Tests for Seasonal Displays & Secondary Placements

Who Uses Virtual Retail Software?

Want to Dominate Sales of Impulse Items at Checkout? Here’s What You Need to Know

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