Breaking Down the Steps to Creating Ongoing Category Improvement
We’ve previously established how easy it is to integrate virtual simulations into current shopper research practices. So let’s talk a bit about what that process actually looks like. Like most research projects, there’s a kickoff phase, and there’s the...
So, Your Retail Partners Want to See Ideas Before They Actually Exist? Virtual Can Do That.
In today’s retail industry, disruptive players such as Brandless, HelloFresh and Dollar Shave Club are forcing traditional brands and retailers to completely transform in order to stay competitive in the modern world. With almost every retailer looking for ways to...
3 Big Ways AI is Transforming Retail Management
Machine learning, or artificial intelligence, is no longer a futuristic-sounding concept for most people. Smart home devices like smart thermostats and lights, navigation apps, or even music streaming services are all powered in some way by machine-learned algorithms, and millions...
Observational Shopper Research is Better in 3D
Learning how customers feel about your store, your products and your brand is the universal goal of shopper research. What varies are the many different channels that insights teams can take to get there. Traditional methods including surveys, focus groups,...
Why In-Store Planning is Similar to… Flying a Plane?
Category management might seem a world away from a piloting an airplane, but there’s one aspect of the job that both professions benefit from–testing and training. When it comes to flying a plane, the FAA requires pilots to have extensive...
It’s in the Data: Brands & Retailers Can Be Confident in VR
It’s not unusual for people to be a bit leery of the concept of virtual reality. Because it doesn’t yet exist in every household, the technology comes with a bit of a stigma—it’s something futuristic and sounds exciting, but the...
Yes, You Can Easily Integrate Virtual Into Your Current Research Process
Trying anything new almost always comes with some trepidation. It’s easy to get comfortable with doing things one way and to avoid change. But honestly, retail today is not a stationary industry–it is a continuously evolving space, which means success...
4 Common Myths That Influence In-Store Planning
Creating an inviting shopping experience requires smart planning, with the right balance of products, ease of store flow, and compelling in-store messaging. But when brand and retail teams have preconceived notions on how to achieve these things, it can be...