Blog Archives

The Next Big Brand: Private Label

According to the Bureau of Labor Statistics (BLS) 2020 unemployment data, over 20 million jobs were lost in the U.S. as of April 2020, with the unemployment rate spiking to 14.7 percent. On top of that, we saw inflation in...

May 15, 2020

Retailers are Turning to Virtual to Help Solve Their Changing Needs

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Retailers are Turning to Virtual to Help Solve Their Changing Needs

Even as we all wish we could go back to the old normal, I have been profoundly grateful and amazed by the innovation and adaptation I’ve noticed in all areas of my life. Here in my neighborhood, I’ve seen and...

May 14, 2020

Today in Retail: The Unanticipated Boom of E-Commerce

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Today in Retail: The Unanticipated Boom of E-Commerce

COVID-19 has forced many of us to embrace e-commerce for our household goods, as we continue to practice physical and social distancing. The result is an unprecedented spike in online grocery sales. In our inaugural segment on the impacts...

May 6, 2020

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INFOGRAPHIC: Changing Shopper Behavior

As consumers, we know how our own shopping behaviors have changed since the onset of the COVID-19 crisis. But as researchers, we wanted to understand the many ways in which shoppers are continuing to adapt to those changes. Through our...

April 30, 2020

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ShopperMX Platform

April 23, 2020

5 Important Steps to Help Future-Proof Your Shelf

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5 Important Steps to Help Future-Proof Your Shelf

If, at the start of 2020, someone traveled back in time and told us that grocery store sales would suddenly jump up more than 25% in March, we would have thought they were insane. Yet that’s exactly the situation brands...

April 21, 2020

How to Conduct a Virtual Category Line Review

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How to Conduct a Virtual Category Line Review

In this new world of social distancing, we can’t gather large groups to review a new planogram or category strategy in-store or at an innovation center. But we still need to be thinking about these things. When the dust settles...

April 8, 2020

A New Normal and Retail’s Inevitable Move to Virtual

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A New Normal and Retail’s Inevitable Move to Virtual

While our country remains in an extreme and unparalleled state of uncertainty, CPG brands and grocery retailers are in a particularly strange situation. Panic-buying has left shelves bare and manufacturers struggling to keep up with the demand. Grocery stores must...

March 30, 2020

Anticipating the Unpredictable: Why Virtual Research Can Help You Regain Control in This Uncertain Climate

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Anticipating the Unpredictable: Why Virtual Research Can Help You Regain Control in This Uncertain Climate

With the unprecedented steps that have been taken around the world to address the global pandemic of COVID-19, we know that everyone’s daily lives are in a state of flux—we are all in the same boat. Knowing that, and understanding...

March 19, 2020

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Are You Still Relying on the Same Old Approaches to In-Store Marketing?

Conveying a clear, thoughtful message to shoppers is more important than ever for today’s brands and retailers. Shoppers have more options than ever before, so creating helpful, engaging in-store marketing–signage or promotional displays–sets the tone for a customers’ shopping experience....

January 17, 2020

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Category: Blog

The Next Big Brand: Private Label

Retailers are Turning to Virtual to Help Solve Their Changing Needs

Today in Retail: The Unanticipated Boom of E-Commerce

INFOGRAPHIC: Changing Shopper Behavior

ShopperMX Platform

5 Important Steps to Help Future-Proof Your Shelf

How to Conduct a Virtual Category Line Review

A New Normal and Retail’s Inevitable Move to Virtual

Anticipating the Unpredictable: Why Virtual Research Can Help You Regain Control in This Uncertain Climate

Are You Still Relying on the Same Old Approaches to In-Store Marketing?

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