5 Important Steps to Help Future-Proof Your Shelf
If, at the start of 2020, someone traveled back in time and told us that grocery store sales would suddenly jump up more than 25% in March, we would have thought they were insane. Yet that’s exactly the situation brands...
How to Conduct a Virtual Category Line Review
In this new world of social distancing, we can’t gather large groups to review a new planogram or category strategy in-store or at an innovation center. But we still need to be thinking about these things. When the dust settles...
A New Normal and Retail’s Inevitable Move to Virtual
While our country remains in an extreme and unparalleled state of uncertainty, CPG brands and grocery retailers are in a particularly strange situation. Panic-buying has left shelves bare and manufacturers struggling to keep up with the demand. Grocery stores must...
Anticipating the Unpredictable: Why Virtual Research Can Help You Regain Control in This Uncertain Climate
With the unprecedented steps that have been taken around the world to address the global pandemic of COVID-19, we know that everyone’s daily lives are in a state of flux—we are all in the same boat. Knowing that, and understanding...
Top 5 Digital Transformation Trends in Retail for 2020
Operating a business in the retail industry today requires persistent innovation and determination. A record-breaking 9,300 stores were closed in the U.S. in 2019, and 2,200 are already planning to close in 2020. Many of these stores are closing due...
Are You Still Relying on the Same Old Approaches to In-Store Marketing?
Conveying a clear, thoughtful message to shoppers is more important than ever for today’s brands and retailers. Shoppers have more options than ever before, so creating helpful, engaging in-store marketing–signage or promotional displays–sets the tone for a customers’ shopping experience....
4 Retail Trends That Will Stick Around in 2020…and Beyond
If something is trending, it usually means it’s popular for a bit, but quickly loses steam and public interest. But that’s not always the case. Within retail, “trends” often turn into the new normal. For example, when the organic wave...
Retail’s Digital Disruption and the Challenge to Innovate
In a (very long and very interesting) post from Wait But Why writer Tim Urban, he talks about how quickly technology is changing, saying “The amount that changed between 1750 and 2017 might happen again between now and another time when you’re...
CPG Has its Eye on Cannabis—Are You Prepared?
Since Washington and Colorado first legalized marijuana in the United States in 2012, 14 more states and Washington, D.C. have followed suit for recreational use, and another 33 have approved marijuana for medical purposes. The economic impact of the marijuana...