Faced with the shockingly fast and disruptive change in shopper behavior brought on by the global pandemic, retailers and brands scrambled to keep shelves stocked. But as we continue to navigate the waters of this health crisis, they have also been tasked with learning how to best move forward. An important part of that is understanding how to develop market structures.
Doing things the same way as before will no longer suffice. Shoppers have different needs now—they’ve changed how they shop, when they shop, and what they buy—and that means they are making different decisions at the shelf.
Below are a few important things to consider when tackling market structures going forward, including why virtual simulations should be a part of your toolkit.
