Advancing Retail Research: Measuring Brand Loyalty with 3D Simulation Tech
With over 4.7 million new businesses starting yearly, understanding and measuring brand loyalty has never been more critical. Traditional methods of gauging customer loyalty are augmented by cutting-edge technologies, offering deeper insights and more accurate predictions. One such innovative approach...
From Virtual to Reality: How Simulations Enhance the Shopper Experience
In 2024, e-commerce sales worldwide are projected to surpass $6.5 trillion, highlighting a dramatic shift in how we shop. As digital platforms become a major shopping mode, the demand for innovative, engaging, and seamless in-store shopper experiences has skyrocketed, meaning...
The Key to Combining Shopper Data with AI for Unparalleled Retail Success
Unlocking the potential of shopper data through artificial intelligence (AI) represents a pivotal turning point in the realm of retail. In today’s marketplace, understanding consumer behavior is more critical than ever, and harnessing the power of AI offers unparalleled opportunities...
How VR is Revolutionizing Assortment Planning in Retail
The art of assortment planning is a pivotal pillar in shaping the success of retail businesses. It entails meticulously orchestrating product selection and strategic placement to meet and exceed customer demands while maximizing sales. Yet, the need for swift and...
The Science of Shopping: Analyzing the Effectiveness of Supermarket Merchandising Techniques
In the aisles of supermarkets, every product placement, pricing label, and promotional display is strategically designed to influence consumer behavior. However, behind these seemingly simple arrangements lies a complex science that delves into the depths of consumer psychology and decision-making...
Predictive Analytics in Retail: Time Management’s Friend
For retail businesses, time is not just a resource; it’s a currency. The introduction of predictive analytics, particularly when driven by Artificial Intelligence (AI), has revolutionized how retailers approach this valuable asset. This technology isn’t just a futuristic concept—it’s a...
The Contrasting Roles of Consumer & Shopper Insights in Retail Strategies
In the dynamic world of retail, understanding consumer behavior and purchasing patterns is essential for success. This intricate understanding is achieved through two distinct yet interrelated lenses: consumer insights and shopper insights. While both play pivotal roles in shaping retail...
Arrangement, Packaging, and Pricing: Research Methods to Win at Shelf
In the highly competitive world of retail, the battle for sales is often won or lost at the shelf. A retailer’s shelf strategy plays a pivotal role in this critical decision-making point. A well-executed shelf strategy, focusing on product arrangement,...