Tag: shopper insights

In today’s rapidly evolving business landscape, digital transformation has emerged as a powerful catalyst, reshaping global industries. As technology advances, its impact extends beyond mere operational efficiency—it’s now steering the course toward sustainability, particularly in retail businesses. With an ever-increasing...

The role of consumer packaged goods (CPG) analytics has never been more pivotal in retail. As the backbone of modern retail strategies, CPG analytics influence critical business decisions and actively shape the future of purchasing. By harnessing data from multiple...

To gather insights about store layout, product placement, and customer engagement strategies, retailers and brands have long relied on in-store testing. This real-world approach has been considered the gold standard, allowing retail teams to observe actual shopper behavior to adjust...

Every time customers walk into a grocery store, they’re stepping into a carefully orchestrated environment designed to guide their shopping experience. From the first flyer they pick up to the last item they toss into their cart at the checkout...

Planograms have long been a cornerstone of retail merchandising, crucial in product placement and store layout to maximize sales and enhance the shopping experience. In modern retail operations, planogram software has become indispensable, providing retailers with sophisticated tools for planogram...

With over 4.7 million new businesses starting yearly, understanding and measuring brand loyalty has never been more critical. Traditional methods of gauging customer loyalty are augmented by cutting-edge technologies, offering deeper insights and more accurate predictions. One such innovative approach...

In 2024, e-commerce sales worldwide are projected to surpass $6.5 trillion, highlighting a dramatic shift in how we shop. As digital platforms become a major shopping mode, the demand for innovative, engaging, and seamless in-store shopper experiences has skyrocketed, meaning...

Unlocking the potential of shopper data through artificial intelligence (AI) represents a pivotal turning point in the realm of retail. In today’s marketplace, understanding consumer behavior is more critical than ever, and harnessing the power of AI offers unparalleled opportunities...