Tag: shopper insights

Have you ever strolled through your favorite supermarkets or grocery stores and noticed how certain product categories seem to complement each other? This is no accident. Retailers have long recognized the value of cross-category merchandising. It’s the art of strategically...

Shelf space is where everything happens in retail merchandising. It’s where consumer packaged goods (CPG) strut their stuff, vying for attention, sales, and brand recognition. But how do retailers decide what products to stock and where to place them in...

A top priority for most—if not all—retailers is to increase the average basket size and category reach within their stores. Doing so can significantly impact customer experience, brand awareness, and revenue. And while there are different methods to achieving this...

Imagine a world where retailers can dive deep into the minds of their shoppers, uncovering their desires and preferences–without even stepping foot into a physical store. Welcome to the new normal of retail merchandising, powered by 3D technology. Through virtual...

When virtual reality (VR) technology was first developed, most people weren’t thinking much beyond military and government uses, or, later, gaming and entertainment. Today, while the gaming industry is still perhaps the most obvious adopter of VR technology, industries like...

Today’s volatile gas prices and the rise of electric cars means fuel sales are down, and fewer people are finding themselves on their weekly trip to the pump.  In order to offset this decline in fuel usage, many chains are...

Comparison is an essential aspect of all retail decision-making, especially when it comes to merchandising. Retailers and brands need to know how their decisions stack up against their competitors and the industry as a whole. Whether you’re testing out new...

Roughly 95% of Americans make in-store impulse purchases. You know the feeling—you’re in the middle of a shopping trip looking for a specific item to find, but then you see something else that catches your eye, and all self-control flies...

For many years, big-name brands maintained a stronghold over private label brands in the retail industry. The majority of consumers were willing to pay more for a Coca-Cola product, for example, than paying less for a generic version. But the...

As the modern retail landscape becomes more competitive than ever, retailers and brands are looking for an edge to understand what shoppers are doing and why they make the choices they do. While many different tools and strategies are available...