Blog Archives

3 Ways Challenger Brands Can Compete: The Fight for Shelf Space Part 2

We all love an underdog story. In today’s consumer-driven world, underdogs have a real chance at success, even if the playing field is a little uneven. Take the battle for shelf space in retail, for example. Category leaders receive data...

January 27, 2019

Blog

ShopperMX™: More Than Just Planogram Software

October 2, 2018

Blog

Want to Increase Basket Size? Make it Easier to Find That First Product

It’s a popular adage that when it comes to in-store shopping, customers will purchase more if a store is set up for browsing—triggering new product awareness and impulse buys. We therefore often arrange our stores to highlight unexpected products and...

June 6, 2018

Blog

The Fight for Shelf Space: Category Captains and Their Changing Role

There was a time where the large manufacturers were the only voices retailers would listen to on managing their categories. This was primarily driven by the fact that conducting consumer and shopper research was extremely expensive and time consuming. That...

March 27, 2018

Blog

8 Significant Lessons Learned From Testing With Virtual Reality

Devoid of real world restrictions like geography, budgets and time constraints, virtual reality has the ability to take us places that the physical world cannot. Unable to visit Paris? Put on a headset and you’re there. Want to inspect a...

February 18, 2016

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Category: Blog

3 Ways Challenger Brands Can Compete: The Fight for Shelf Space Part 2

ShopperMX™: More Than Just Planogram Software

Want to Increase Basket Size? Make it Easier to Find That First Product

The Fight for Shelf Space: Category Captains and Their Changing Role

8 Significant Lessons Learned From Testing With Virtual Reality

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