How CPGs Maximize Profits Using Virtual Reality in Retail
The consumer goods retail industry has always been a highly competitive environment. In response to the constantly changing nature of consumer behavior, the methods and tools used to sell products must evolve as well. Especially in the wake of the...
The Role of the Digital Twin in Driving Retail Growth
It’s time to have a real conversation about digital twins and what that means for engaging an immersive virtual environment. Facebook recently changed its name to Meta, with the goal of reinforcing its focus on immersive virtual reality as part of...
Only with Virtual: 4 Smart Ways to Sell Your Retail Story
If you’re reading this you’ve most likely been in a position to present an in-store plan to stakeholders. Whether it’s a new shelf assortment, new packaging, or marketing signage for a new product, persuading others to see and understanding your...
Private Label Principle: SKU Rationalization
The paradox of choice is real. We explain why you need to consider private label brands when rationalizing your products at shelf in this segment from our CMA presentation.
Private Label Principle: Private Label Can Lead the Aisle
As private label becomes stronger, retailers will want to explore whether leading the aisle with owned brands grows the category, and manufacturers will want to consider that when making decisions at shelf. Watch this excerpt from our CMA presentation.
Private Label Principle: Eye Level & Arm Level
Don’t forget private label at prime shelf level. In this segment of our CMA presentation, we remind you to think about private label optimal height when planning your shelf set.
Private Label Principle: Brand Blocking
Is private label better integrated into the set, or is it better brand blocked? Here’s what InContext virtual shopper research says, taken from our presentation at CMA.