Blog Archives

The Great Retail Acceleration Has Arrived

Two industry leaders in their fields – InContext Solutions, and Syndigo – came together for several discussions about the massive changes taking place in the way that consumers shop for products and the way that brands and retailers provide them for...

October 20, 2020

Is it Time to Reevaluate Your Brands’ Purpose?

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Is it Time to Reevaluate Your Brands’ Purpose?

Whether it’s simplifying, becoming more personalized, focusing on social responsibility, or just an overall refresh, brands need to be continuously evaluating what their products mean to their target audience. The brand performs a role, and whatever that role is needs...

October 14, 2020

Faster to Decision with Virtual Retail Solutions

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Faster to Decision with Virtual Retail Solutions

Fact: every additional minute a shopper takes to make their first purchase in a category reduces the final basket size by 1/2 a product. In a time when shoppers are spending less time in-store, that particular statistic makes SKU rationalization a...

September 29, 2020

Is Your Product Worth the In-Store Trip?

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Is Your Product Worth the In-Store Trip?

COVID-19 changed the way people shop, and therefore changed the shelf. Buying items in a physical store became all about necessity: if it wasn’t essential, it could be bought online and delivered. Going forward, as consumers consider shopping in-store once...

September 18, 2020

Don’t Skip This Step When Launching a New Product

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Don’t Skip This Step When Launching a New Product

We’ve all heard the statistic: 80% of new product launches fail. Why such high levels of failure from companies that clearly know what they are doing? They have processes in place, have stacks of consumer insight, and strong innovation functions...

August 26, 2020

What 2020 Taught Us About Visual Merchandising

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What 2020 Taught Us About Visual Merchandising

Retailers and brands dealt with many challenges and changes thrown their way since the start of the global pandemic: panic-buying, face mask policies, and the rethinking of store layouts and how to merchandise when shoppers are no longer lingering in...

July 14, 2020

Cost Savings 101: How a Virtual Retail Strategy Will Save You Money

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Cost Savings 101: How a Virtual Retail Strategy Will Save You Money

If the fast-moving, competitive retail landscape wasn’t already challenging enough, the global pandemic made sure to throw a wrench into any stability brands were feeling. So in addition to grappling with the best way to continue serving their customers, retailers...

July 8, 2020

Top 5 Ways Virtual Will Help You Gain Retailer Buy-in

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Top 5 Ways Virtual Will Help You Gain Retailer Buy-in

Clear communication, effective presentations and convincing data are all critical to successfully securing new in-store ideas. But it’s becoming increasingly difficult to check all those boxes. How do we continue line reviews and joint business planning when we we’re all...

June 26, 2020

You Probably Need to Rethink Your Current Market Structures

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You Probably Need to Rethink Your Current Market Structures

Faced with the shockingly fast and disruptive change in shopper behavior brought on by the global pandemic, retailers and brands scrambled to keep shelves stocked. But as we continue to navigate the waters of this health crisis, they have also...

June 25, 2020

Launching a VR Retail Program Isn’t Nearly as Hard as You Think

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Launching a VR Retail Program Isn’t Nearly as Hard as You Think

We love talking with prospective and new clients about our virtual technology platform, ShopperMX. Everyone gets the “wow” factor—the ability to jump into a retail store from anywhere and the high ROI potential is all exciting. There’s no denying the...

June 17, 2020

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Category: Blog

The Great Retail Acceleration Has Arrived

Is it Time to Reevaluate Your Brands’ Purpose?

Faster to Decision with Virtual Retail Solutions

Is Your Product Worth the In-Store Trip?

Don’t Skip This Step When Launching a New Product

What 2020 Taught Us About Visual Merchandising

Cost Savings 101: How a Virtual Retail Strategy Will Save You Money

Top 5 Ways Virtual Will Help You Gain Retailer Buy-in

You Probably Need to Rethink Your Current Market Structures

Launching a VR Retail Program Isn’t Nearly as Hard as You Think

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