Blog Archives

Is Your Product Worth the In-Store Trip?

COVID-19 changed the way people shop, and therefore changed the shelf. Buying items in a physical store became all about necessity: if it wasn’t essential, it could be bought online and delivered. Going forward, as consumers consider shopping in-store once...

September 18, 2020

Don’t Skip This Step When Launching a New Product

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Don’t Skip This Step When Launching a New Product

We’ve all heard the statistic: 80% of new product launches fail. Why such high levels of failure from companies that clearly know what they are doing? They have processes in place, have stacks of consumer insight, and strong innovation functions...

August 26, 2020

What 2020 Taught Us About Visual Merchandising

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What 2020 Taught Us About Visual Merchandising

Retailers and brands dealt with many challenges and changes thrown their way since the start of the global pandemic: panic-buying, face mask policies, and the rethinking of store layouts and how to merchandise when shoppers are no longer lingering in...

July 14, 2020

Cost Savings 101: How a Virtual Retail Strategy Will Save You Money

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Cost Savings 101: How a Virtual Retail Strategy Will Save You Money

If the fast-moving, competitive retail landscape wasn’t already challenging enough, the global pandemic made sure to throw a wrench into any stability brands were feeling. So in addition to grappling with the best way to continue serving their customers, retailers...

July 8, 2020

Top 5 Ways Virtual Will Help You Gain Retailer Buy-in

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Top 5 Ways Virtual Will Help You Gain Retailer Buy-in

Clear communication, effective presentations and convincing data are all critical to successfully securing new in-store ideas. But it’s becoming increasingly difficult to check all those boxes. How do we continue line reviews and joint business planning when we we’re all...

June 26, 2020

You Probably Need to Rethink Your Current Market Structures

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You Probably Need to Rethink Your Current Market Structures

Faced with the shockingly fast and disruptive change in shopper behavior brought on by the global pandemic, retailers and brands scrambled to keep shelves stocked. But as we continue to navigate the waters of this health crisis, they have also...

June 25, 2020

Launching a VR Retail Program Isn’t Nearly as Hard as You Think

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Launching a VR Retail Program Isn’t Nearly as Hard as You Think

We love talking with prospective and new clients about our virtual technology platform, ShopperMX. Everyone gets the “wow” factor—the ability to jump into a retail store from anywhere and the high ROI potential is all exciting. There’s no denying the...

June 17, 2020

Blog

The Next Big Brand: Private Label

According to the Bureau of Labor Statistics (BLS) 2020 unemployment data, over 20 million jobs were lost in the U.S. as of April 2020, with the unemployment rate spiking to 14.7 percent. On top of that, we saw inflation in...

May 15, 2020

Retailers are Turning to Virtual to Help Solve Their Changing Needs

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Retailers are Turning to Virtual to Help Solve Their Changing Needs

Even as we all wish we could go back to the old normal, I have been profoundly grateful and amazed by the innovation and adaptation I’ve noticed in all areas of my life. Here in my neighborhood, I’ve seen and...

May 14, 2020

Today in Retail: The Unanticipated Boom of E-Commerce

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Today in Retail: The Unanticipated Boom of E-Commerce

COVID-19 has forced many of us to embrace e-commerce for our household goods, as we continue to practice physical and social distancing. The result is an unprecedented spike in online grocery sales. In our inaugural segment on the impacts...

May 6, 2020

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Category: Blog

Is Your Product Worth the In-Store Trip?

Don’t Skip This Step When Launching a New Product

What 2020 Taught Us About Visual Merchandising

Cost Savings 101: How a Virtual Retail Strategy Will Save You Money

Top 5 Ways Virtual Will Help You Gain Retailer Buy-in

You Probably Need to Rethink Your Current Market Structures

Launching a VR Retail Program Isn’t Nearly as Hard as You Think

The Next Big Brand: Private Label

Retailers are Turning to Virtual to Help Solve Their Changing Needs

Today in Retail: The Unanticipated Boom of E-Commerce

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