Private Label Principle: Brand Blocking
Is private label better integrated into the set, or is it better brand blocked? Here’s what InContext virtual shopper research says, taken from our presentation at CMA.
3 Steps to Launching a Killer Brand Packaging Design
There’s a lot that goes into food packaging. From logistics to functionality, to design and finally shopper reaction, the creation of a product package touches many parts of the supply and demand chain and many different teams. And it has...
The Big Brand Bet: How Private Brand Placement Can Help Categories Thrive
For many retailers today, private label serves as the single-largest brand across categories, even when presented as individual sub-brands. Whether integrated or brand blocked, private brands have begun to look and act more like national brands—so the ways in which...
How to Solve for These 3 Universal Drawbacks to Online Grocery
There’s no question that the onset of the COVID pandemic created a boom for online grocery. As recent as 2018, online grocery sales in the U.S. made up only 2-3% of total e-commerce sales. In 2020, that jumped to 12%...
7 Examples of Sustainability in CPG (plus one you might not have considered)
The different ways CPG companies package their products is not only crucial to how those products are shipped, merchandised and sold, but they can also take a toll on the planet. Retailers are also responsible for the products they...
Join Us in the Fight Against Hunger This Holiday Season!
While our business revolves around helping brands and retailers create better shopping experiences, we’re acutely aware that a significant number of families in our country can’t afford to go grocery shopping at all. Food insecurity has always been an important...
4 Smart Ways to Use VR for Retail Planning Today
There’s a heck of a lot that goes into the thought process of managing a category, or planning a product rollout, or designing new marketing messaging for a brand. Unfortunately, it’s not uncommon for these types of in-store decisions to...
Now is the Time for Brands to Push the Envelope
Innovation has become a bit of a buzzword in the retail industry. But it has never held more meaning than it does right now, especially for brands that are in danger of becoming irrelevant in a post-pandemic world. The store...
The Great Retail Acceleration Has Arrived
Two industry leaders in their fields – InContext Solutions, and Syndigo – came together for several discussions about the massive changes taking place in the way that consumers shop for products and the way that brands and retailers provide them for...
Is it Time to Reevaluate Your Brands’ Purpose?
Whether it’s simplifying, becoming more personalized, focusing on social responsibility, or just an overall refresh, brands need to be continuously evaluating what their products mean to their target audience. The brand performs a role, and whatever that role is needs...