Private Label Principle: SKU Rationalization
The paradox of choice is real. We explain why you need to consider private label brands when rationalizing your products at shelf in this segment from our CMA presentation.
Private Label Principle: Private Label Can Lead the Aisle
As private label becomes stronger, retailers will want to explore whether leading the aisle with owned brands grows the category, and manufacturers will want to consider that when making decisions at shelf. Watch this excerpt from our CMA presentation.
Private Label Principle: Eye Level & Arm Level
Don’t forget private label at prime shelf level. In this segment of our CMA presentation, we remind you to think about private label optimal height when planning your shelf set.
Private Label Principle: Brand Blocking
Is private label better integrated into the set, or is it better brand blocked? Here’s what InContext virtual shopper research says, taken from our presentation at CMA.
3 Steps to Launching a Killer Brand Packaging Design
There’s a lot that goes into food packaging. From logistics to functionality, to design and finally shopper reaction, the creation of a product package touches many parts of the supply and demand chain and many different teams. And it has...
The Big Brand Bet: How Private Brand Placement Can Help Categories Thrive
For many retailers today, private label serves as the single-largest brand across categories, even when presented as individual sub-brands. Whether integrated or brand blocked, private brands have begun to look and act more like national brands—so the ways in which...
How to Solve for These 3 Universal Drawbacks to Online Grocery
There’s no question that the onset of the COVID pandemic created a boom for online grocery. As recent as 2018, online grocery sales in the U.S. made up only 2-3% of total e-commerce sales. In 2020, that jumped to 12%...
7 Examples of Sustainability in CPG (plus one you might not have considered)
The different ways CPG companies package their products is not only crucial to how those products are shipped, merchandised and sold, but they can also take a toll on the planet. Retailers are also responsible for the products they...
Join Us in the Fight Against Hunger This Holiday Season!
While our business revolves around helping brands and retailers create better shopping experiences, we’re acutely aware that a significant number of families in our country can’t afford to go grocery shopping at all. Food insecurity has always been an important...
4 Smart Ways to Use VR for Retail Planning Today
There’s a heck of a lot that goes into the thought process of managing a category, or planning a product rollout, or designing new marketing messaging for a brand. Unfortunately, it’s not uncommon for these types of in-store decisions to...