Fact: every additional minute a shopper takes to make their first purchase in a category reduces the final basket size by 1/2 a product. In a time when shoppers are spending less time in-store, that particular statistic makes SKU rationalization a hot topic.
This highlight from our Check Your Shelf panel discussion features InContext’s Rich Scamehorn, as he talks about the shelf and its impact on today’s shopping experience.
Watch the full webinar here.
