Jennifer Fournier, Author at InContext Solutions

4 Smart Ways to Use VR for Retail Planning Today

There’s a heck of a lot that goes into the thought process of managing a category, or planning a product rollout, or designing new marketing messaging for a brand. Unfortunately, it’s not uncommon for these types of in-store decisions to...

November 18, 2020

Now is the Time for Brands to Push the Envelope

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Now is the Time for Brands to Push the Envelope

Innovation has become a bit of a buzzword in the retail industry. But it has never held more meaning than it does right now, especially for brands that are in danger of becoming irrelevant in a post-pandemic world. The store...

October 29, 2020

The Great Retail Acceleration Has Arrived

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The Great Retail Acceleration Has Arrived

Two industry leaders in their fields – InContext Solutions, and Syndigo – came together for several discussions about the massive changes taking place in the way that consumers shop for products and the way that brands and retailers provide them for...

October 20, 2020

Is it Time to Reevaluate Your Brands’ Purpose?

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Is it Time to Reevaluate Your Brands’ Purpose?

Whether it’s simplifying, becoming more personalized, focusing on social responsibility, or just an overall refresh, brands need to be continuously evaluating what their products mean to their target audience. The brand performs a role, and whatever that role is needs...

October 14, 2020

Faster to Decision with Virtual Retail Solutions

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Faster to Decision with Virtual Retail Solutions

Fact: every additional minute a shopper takes to make their first purchase in a category reduces the final basket size by 1/2 a product. In a time when shoppers are spending less time in-store, that particular statistic makes SKU rationalization a...

September 29, 2020

Is Your Product Worth the In-Store Trip?

Blog

Is Your Product Worth the In-Store Trip?

COVID-19 changed the way people shop, and therefore changed the shelf. Buying items in a physical store became all about necessity: if it wasn’t essential, it could be bought online and delivered. Going forward, as consumers consider shopping in-store once...

September 18, 2020

Don’t Skip This Step When Launching a New Product

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Don’t Skip This Step When Launching a New Product

We’ve all heard the statistic: 80% of new product launches fail. Why such high levels of failure from companies that clearly know what they are doing? They have processes in place, have stacks of consumer insight, and strong innovation functions...

August 26, 2020

Webinars

Check Your Shelf – A Virtual Panel Discussion on Post-COVID Retail Trends

Our panel of experts share their perspectives on how virtual research and visualization is a timely strategy as we enter into the “next normal.”This lively discussions centers on: Key shopper trends that retailers are seeing in the US and Europe...

August 20, 2020

What 2020 Taught Us About Visual Merchandising

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What 2020 Taught Us About Visual Merchandising

Retailers and brands dealt with many challenges and changes thrown their way since the start of the global pandemic: panic-buying, face mask policies, and the rethinking of store layouts and how to merchandise when shoppers are no longer lingering in...

July 14, 2020

Cost Savings 101: How a Virtual Retail Strategy Will Save You Money

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Cost Savings 101: How a Virtual Retail Strategy Will Save You Money

If the fast-moving, competitive retail landscape wasn’t already challenging enough, the global pandemic made sure to throw a wrench into any stability brands were feeling. So in addition to grappling with the best way to continue serving their customers, retailers...

July 8, 2020

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Author: Jennifer Fournier

4 Smart Ways to Use VR for Retail Planning Today

Now is the Time for Brands to Push the Envelope

The Great Retail Acceleration Has Arrived

Is it Time to Reevaluate Your Brands’ Purpose?

Faster to Decision with Virtual Retail Solutions

Is Your Product Worth the In-Store Trip?

Don’t Skip This Step When Launching a New Product

Check Your Shelf – A Virtual Panel Discussion on Post-COVID Retail Trends

What 2020 Taught Us About Visual Merchandising

Cost Savings 101: How a Virtual Retail Strategy Will Save You Money

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