Jennifer Fournier, Author at InContext Solutions

Want to Save $1 Million Dollars in Retail Costs? Consider VR.

Yup, it’s true. One manufacturer was able to: Accelerate speed to market Reduce cost of innovation Drive topline growth …all while avoiding $1 million in unnecessary costs. Here’s how they did it.

June 18, 2019

Shelf research identifies $40M growth potential

Case Studies

Shelf research identifies $40M growth potential

The Challenge A manufacturer had three different shelving strategies that were used in varying degrees across retail partners; ribboning, vertical blocks and horizontal blocks. They wanted to identify which was the best POG for their brands and move to implement...

June 13, 2019

Blog

How to Gain Trust When it Comes to Retailer Relationships

Despite the increasing trend of private labelconsumer products on the shelf, the influx of direct-to-consumer options, and thetensioncreated by price increases, retailers and brands still need each other. Whilethese trends may have certainly shaken up the traditional relationship model, peoplestill...

June 11, 2019

Case Studies

Retailer and brand collab cuts down on research time by 6 months

The Challenge Teams from both a large snack foods manufacturer and a national retailer wanted to plan and execute a successful snacks category reset. But they needed a strategy that would allow them to efficiently collaborate and iterate on concepts,...

June 6, 2019

Blog

3 Musts for a Shelf-First Approach to Retail Merchandising

Staying at the forefront of retail innovation means starting to think differently. Brands and retailers should start looking at the whole picture–how products look on the shelf, how the shelf looks to a customer, and how people will ultimately react...

June 5, 2019

Retailer saves time and money on seasonal displays

Case Studies

Retailer saves time and money on seasonal displays

June 3, 2019

Case Studies

Hybrid shelf concept increases gain by 14%

During a category review, a retailer’s category captain presented a new shelf arrangement which would improve penetration, while maintaining or growing sales, a mutual goal. To address the retailer’s own brand objectives in addition, they developed a hybrid shelf concept with the intent...

May 31, 2019

Blog

In-Store Decisions Can Seem Overwhelming – But They Don’t Have to Be

Think about how streaming video changed the game fortelevision—we now have access to thousands of programs and movies at our fingertips,any time we want. But having too many options can also become frustrating. Howmany times have you scrolled through Netflix...

May 30, 2019

Press

THE LEAD ANNOUNCES THE LEADING 100

Originally posted on The Lead and The Robin Report The annual research list recognizes the break-out technology start-ups driving innovation in the fashion & retail industry. {NEW YORK, NY, May 23, 2019} The Lead has announced The Leading 100 of...

May 23, 2019

Case Studies

Retailer Looks to Reduce Cost, Labor, and Risk with Resets

The world’s leading retailers are faced with the evolving demand of today’s omnichannel shopper; requiring in-store shopping experiences to be relevant, meaningful, and drive conversion. To effectively capitalize on the opportunity, this means that the merchandising process needs to evolve...

May 21, 2019

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Author: Jennifer Fournier

Want to Save $1 Million Dollars in Retail Costs? Consider VR.

Shelf research identifies $40M growth potential

How to Gain Trust When it Comes to Retailer Relationships

Retailer and brand collab cuts down on research time by 6 months

3 Musts for a Shelf-First Approach to Retail Merchandising

Retailer saves time and money on seasonal displays

Hybrid shelf concept increases gain by 14%

In-Store Decisions Can Seem Overwhelming – But They Don’t Have to Be

THE LEAD ANNOUNCES THE LEADING 100

Retailer Looks to Reduce Cost, Labor, and Risk with Resets

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