Jennifer Fournier, Author at InContext Solutions

Switching study prevents retailer from de-listing SKU

The Challenge A retailer was looking to possibly de-list a SKU, and approached the CPG manufacturer for options on how to proceed. The manufacturer quickly began working on the best way to learn the substitutability of the product, and develop...

September 16, 2019

Blog

The Best Way to Conduct In-Store Research? Let’s Compare.

September 10, 2019

Blog

3 Big Ways AI is Transforming Retail Management

Machine learning, or artificial intelligence, is no longer a futuristic-sounding concept for most people. Smart home devices like smart thermostats and lights, navigation apps, or even music streaming services are all powered in some way by machine-learned algorithms, and millions...

September 4, 2019

Press

Leading firms combine AI and extended reality to revolutionize the retail landscape through agile merchandising

Symphony RetailAI and InContext Solutions partnership introduces immersive virtual reality testing for AI-powered store planograms that maximize value of physical retail space. DALLAS, Aug. 29, 2019 (GLOBE NEWSWIRE) — Symphony RetailAI, the leading global provider of AI-enabled revenue growth management solutions...

August 29, 2019

Blog

Observational Shopper Research is Better in 3D

Learning how customers feel about your store, your products and your brand is the universal goal of shopper research. What varies are the many different channels that insights teams can take to get there. Traditional methods including surveys, focus groups,...

August 22, 2019

Blog

Why In-Store Planning is Similar to… Flying a Plane?

Category management might seem a world away from a piloting an airplane, but there’s one aspect of the job that both professions benefit from–testing and training. When it comes to flying a plane, the FAA requires pilots to have extensive...

August 20, 2019

Press

ITA Spotlight: InContext Solutions

This is a Q&A with the Illinois Technology Association. Have you ever wished you could see into the future? For retailers and brands, our software serves as a sort of crystal ball – we develop 3D store and product simulations...

August 20, 2019

Blog

It’s in the Data: Brands & Retailers Can Be Confident in VR

It’s not unusual for people to be a bit leery of the concept of virtual reality. Because it doesn’t yet exist in every household, the technology comes with a bit of a stigma—it’s something futuristic and sounds exciting, but the...

August 15, 2019

Blog

Yes, You Can Easily Integrate Virtual Into Your Current Research Process

Trying anything new almost always comes with some trepidation. It’s easy to get comfortable with doing things one way and to avoid change. But honestly, retail today is not a stationary industry–it is a continuously evolving space, which means success...

August 8, 2019

Shopper test reveals impact of promotional price points

Case Studies

Shopper test reveals impact of promotional price points

The Challenge A manufacturer wanted to make price changes for a promotion on a particular product. They needed to test the impact of multiple promotional price points for that product to understand what optimizes category sales and their key brands....

August 6, 2019

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Author: Jennifer Fournier

Switching study prevents retailer from de-listing SKU

The Best Way to Conduct In-Store Research? Let’s Compare.

3 Big Ways AI is Transforming Retail Management

Leading firms combine AI and extended reality to revolutionize the retail landscape through agile merchandising

Observational Shopper Research is Better in 3D

Why In-Store Planning is Similar to… Flying a Plane?

ITA Spotlight: InContext Solutions

It’s in the Data: Brands & Retailers Can Be Confident in VR

Yes, You Can Easily Integrate Virtual Into Your Current Research Process

Shopper test reveals impact of promotional price points

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