Author: Gina Joseph

When virtual reality (VR) technology was first developed, most people weren’t thinking much beyond military and government uses, or, later, gaming and entertainment. Today, while the gaming industry is still perhaps the most obvious adopter of VR technology, industries like...

Today’s volatile gas prices and the rise of electric cars means fuel sales are down, and fewer people are finding themselves on their weekly trip to the pump.  In order to offset this decline in fuel usage, many chains are...

Comparison is an essential aspect of all retail decision-making, especially when it comes to merchandising. Retailers and brands need to know how their decisions stack up against their competitors and the industry as a whole. Whether you’re testing out new...