Gina Joseph, Author at InContext Solutions

8 Benefits of Extended Reality in Retail

In retail, staying ahead of the curve is essential for businesses striving to capture consumer attention and drive sales. One technology that is revolutionizing the retail experience is extended reality (XR), encompassing virtual reality (VR), augmented reality (AR), and mixed...

May 2, 2024

How InContext’s Retail Planning Tools Help Brands Stay Ahead of the Curve

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How InContext’s Retail Planning Tools Help Brands Stay Ahead of the Curve

According to a recent Forbes article, between inflation and product choices, 2024 will be one of the most competitive years in retail yet. With increasing competition, shifting market trends, and changing consumer preferences, retail brands must adopt strategic planning approaches...

April 25, 2024

Don’t Get Caught in the Off-Season: VR and AI for Profitable Seasonal Merchandising

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Don’t Get Caught in the Off-Season: VR and AI for Profitable Seasonal Merchandising

The retail world thrives on capturing the seasonal spirit. Shoppers crave that pumpkin spice latte in fall, the cozy sweaters in winter, and the light and breezy dresses in spring. But for manufacturers and retailers, keeping pace with these ever-changing...

April 23, 2024

Will Restaurant CPGs Change the Quick Service Industry?

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Will Restaurant CPGs Change the Quick Service Industry?

In recent years, the quick service restaurant (QSR) industry has witnessed a remarkable shift in consumer preferences and behaviors, prompting significant changes in the market landscape. One notable trend that has emerged is the rise of restaurant consumer packaged goods...

April 12, 2024

Testing the Retail Positioning Outcomes of Local Product Campaigns

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Testing the Retail Positioning Outcomes of Local Product Campaigns

In retail, success often hinges on strategic positioning: a multifaceted endeavor encompassing product placement, branding, pricing, and promotion. This practice, known as retail positioning, is pivotal in shaping consumer perceptions and driving sales. In recent years, however, a notable shift...

March 29, 2024

How VR is Revolutionizing Assortment Planning in Retail

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How VR is Revolutionizing Assortment Planning in Retail

The art of assortment planning is a pivotal pillar in shaping the success of retail businesses. It entails meticulously orchestrating product selection and strategic placement to meet and exceed customer demands while maximizing sales. Yet, the need for swift and...

March 28, 2024

Captivate and Convert: Optimizing Your Digital Content with 3D Images

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Captivate and Convert: Optimizing Your Digital Content with 3D Images

In the ever-evolving landscape of e-commerce, standing out from the competition requires more than just competitive pricing and a catchy slogan. Today’s savvy online shoppers crave immersive experiences that bridge the gap between the digital world and the physical product....

March 11, 2024

Optimizing for Customer Behavior Through Planogram Supermarket Analysis

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Optimizing for Customer Behavior Through Planogram Supermarket Analysis

Every square inch of space on a retail shelf can significantly impact sales. When it comes to product placement, the right choice can enhance the customer experience and set the pace for record growth, but the wrong choice, even minor...

March 8, 2024

The Right Time for XR Corporate Adoption is Now

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The Right Time for XR Corporate Adoption is Now

Extended reality (XR) – which includes virtual, augmented, and mixed reality solutions – has continued to become more accessible to organizations and consumers. While many engage through headsets, most XR experiences are available on laptops, phones and tablets. In the...

March 7, 2024