Author: Gina Joseph

Walk into any grocery store these days, and beyond the usual crowd of parents doing the weekly haul or retirees sticking to their lists, you’ll also see Gen Zers—young shoppers with an eye for niche brands. Some might have their...

As tariffs continue to reshape the economic landscape, consumers are feeling the impact—and adjusting their behaviors accordingly. In a recent survey conducted by InContext, a striking 67% of shoppers believe tariffs will increase grocery prices, and many are already changing...

Category planning teams aren’t short on talent. But when you’re managing hundreds of categories across departments and regions, even the sharpest, most capable teams can encounter major issues. Throwing more people at the problems doesn’t necessarily work, especially when better...

When Nestlé launched its AI-powered digital twin content platform, it made headlines, and rightly so. A company of this scale publicly committing to digital infrastructure at this level sends a clear signal to the market: the future of retail and...

This is a guest post from Erin Feeney, President & CPO, InContext For decades, the retail industry has relied on manual audits, clipboards, and best guesses to answer one of its most fundamental questions: Is the shelf set up the...

As today’s consumer markets demand more personalization, true growth won’t come from the same old playbook. Instead, growth is driven by niche products that speak directly to specific tastes, cultures, and communities. For brands and retailers, this presents a stubborn...