Today’s world of retail is very different than it was a decade ago. Changing shopper needs and preferences have drastically altered the landscape—but in response to that, retailers are adopting new technologies, such as virtual store simulations, that help them learn how new in-store concepts will resonate with their customers.
In this webinar, presented by InContext Chief Research Officer Rich Scamehorn and hosted by the Category Management Association, learn how 3D simulations and VR technology is impacting retail store planning.
Listen below!