Static vs. Dynamic Retail Store Planograms: Which Drives Better Results?
Effective product placement is a critical factor in driving retail success, with the ability to influence customer behavior and ultimately boost sales. For decades, planograms (POGs) have served as the backbone of this strategy, helping retailers to strategically organize store...
8 Benefits of Extended Reality in Retail
In retail, staying ahead of the curve is essential for businesses striving to capture consumer attention and drive sales. One technology that is revolutionizing the retail experience is extended reality (XR), encompassing virtual reality (VR), augmented reality (AR), and mixed...
How InContext’s Retail Planning Tools Help Brands Stay Ahead of the Curve
According to a recent Forbes article, between inflation and product choices, 2024 will be one of the most competitive years in retail yet. With increasing competition, shifting market trends, and changing consumer preferences, retail brands must adopt strategic planning approaches...
Will Restaurant CPGs Change the Quick Service Industry?
In recent years, the quick service restaurant (QSR) industry has witnessed a remarkable shift in consumer preferences and behaviors, prompting significant changes in the market landscape. One notable trend that has emerged is the rise of restaurant consumer packaged goods...
Planogram Optimization: Validate Research and Execution in 3D
In retail space management, every shelf, every product, and every square inch of store space plays a pivotal role in attracting and engaging customers. This is where the magic of planograms comes into play. A planogram is a detailed blueprint,...
2023 in Review: Shaping the Future of VR and AR Retail Experiences
As a pioneer in virtual reality (VR) and augmented reality (AR) solutions for retail, InContext has been making waves in the industry throughout 2023. As technology continues to evolve, we continue to provide solutions that revolutionize the way businesses approach...