Food and Beverage Trends for 2023
What are some of the food and beverage industry trends we should be paying attention to as we head into the new year? Read ahead for a comprehensive look at our predictions. Beverage and Food Ingredient Transparency The food and...
Is Your Planogram’s Retail Research Approach Flawed?
What makes planogram research successful? Brands and retailers are looking for reliable, projectible data to give credence to their decisions when it comes to shelf and package testing. The problem is that many shopper insights and category management teams are...
Assortment Optimization: How to Cut Costs with VR Simulations
As the age-old saying goes, presentation is everything. The sentiment rings true particularly in the world of retail assortment planning, where the presentation of consumer goods has a direct influence on the success of products, store concepts, and above all,...
Retail Labor Shortage Challenges & How Virtual Store Technology Can Help
Among some of the challenges brands and retailers are facing as a result of the uncertainty of the last year is the problem of labor shortages. Whether it’s stocking the shelves, in store testing, or category resets, the lack of...
3 Steps to Launching a Killer Brand Packaging Design
There’s a lot that goes into food packaging. From logistics to functionality, to design and finally shopper reaction, the creation of a product package touches many parts of the supply and demand chain and many different teams. And it has...
INFOGRAPHIC: Changing Shopper Behavior
As consumers, we know how our own shopping behaviors have changed since the onset of the COVID-19 crisis. But as researchers, we wanted to understand the many ways in which shoppers are continuing to adapt to those changes. Through our...