Is Your Planogram’s Retail Research Approach Flawed?
Say you walk into a store where your favorite products are buried on the bottom shelf, new arrivals are crammed into an aisle with no clear signage as to what they are, and bestsellers are constantly out of stock. Just...
Food and Beverage Trends for 2023
What are some of the food and beverage industry trends we should be paying attention to as we head into the new year? Read ahead for a comprehensive look at our predictions. Beverage and Food Ingredient Transparency The food and...
Assortment Optimization: How to Cut Costs with VR Simulations
As the age-old saying goes, presentation is everything. The sentiment rings true particularly in the world of retail assortment planning, where the presentation of consumer goods has a direct influence on the success of products, store concepts, and above all,...
Retail Labor Shortage Challenges & How Virtual Store Technology Can Help
Among some of the challenges brands and retailers are facing as a result of the uncertainty of the last year is the problem of labor shortages. Whether it’s stocking the shelves, in store testing, or category resets, the lack of...
3 Steps to Launching a Killer Brand Packaging Design
There’s a lot that goes into food packaging. From logistics to functionality, to design and finally shopper reaction, the creation of a product package touches many parts of the supply and demand chain and many different teams. And it has...