Optimizing for Customer Behavior Through Planogram Supermarket Analysis
Every square inch of space on a retail shelf can significantly impact sales. When it comes to product placement, the right choice can enhance the customer experience and set the pace for record growth, but the wrong choice, even minor...
What is SMX GO? AR for Retail Execution
By now, you are probably aware of the many different uses for augmented reality (AR) in the retail space. Everything from online shopping experiences and interactive in-store marketing, to associate training tools, have been enhanced by AR in one way...
How Retailers are Embracing AR to Balance Efficiency and Engagement
Retail TouchPoints Q&A with Erin Feeney, Chief Product Officer, InContext. Download the full 2023 Store Operations Benchmark Survey.
Alleviate Planogram Compliance Issues with Augmented Reality
Maintaining precise and up-to-date planograms is a paramount challenge for retailers in the dynamic retail realm. These visual representations of shelf and store layouts, detailing the strategic placement of products, are the backbone of efficient merchandising and customer experiences. However,...
The Beginner’s Guide to Augmented Reality in Retail
In our digital age, technology continues to reshape how we experience everyday activities, and the retail industry is no exception. Augmented reality (AR), a revolutionary concept that merges the virtual world with the real one, has become a dynamic force...
The Power of Planogram Verification: Ensuring Retail Success
In the complicated world of retail, planograms (POGs) play a pivotal role in the intersections of products and people. A planogram is more than just a visual representation of where products should be placed on store shelves; it’s a strategic...
Driving Incremental Value with AR Visualization
Objective A large beverage manufacturer wanted to increase the number of point of interest (POI) displays sold in the field across their large format channel. The manufacturer hoped the extra display sales would help them achieve their annual sales target,...
The Top 9 Benefits of Augmented Reality in Retail
If you’re reading this, chances are you’re a forward-thinking business owner or decision-maker in the retail world. Now, imagine offering your customers the ability to visualize how a piece of furniture would seamlessly fit into their home or how a...
Can AR offset the cost of non-compliance in-store merchandising?
Anyone who’s worked in retail knows the frustration of retail non-compliance. The process from merchandising conception to in-store execution is a long road, so most retail workers see it as inevitable that something will be lost along the way, like...