Why CPG Brands Should Be Paying Close Attention to Augmented Reality
As far as modern retail technologies go, augmented reality (AR) is about as user-friendly and accessible as it gets. If you’ve shopped online in the past few years for furniture, appliances, or other home goods, you’re probably familiar with AR....
Going Virtual with Field Enablement
In the consumer goods and retail space, a successful end-to-end strategy is not complete without an optimized field enablement process. Yet field sales reps are often challenged with constant travel, time restrictions, lack of communication, and small teams that are...
3D Planogram Software Uses You Didn’t Consider
Planograms have been an irreplaceable tool in retail planning for years. Since the strategy behind store merchandising has grown more complex every year, having a tried and true method for planning a store layout has become essential. In this article,...
What Can You Do in ShopperMX?
Learn how to enable iterative retail planning, from POG and packaging changes, innovation items, signage, displays and macro store design, and understand what those changes look like in the context of a virtual store. Watch below!
Can We Really Solve Retail Labor Shortage Challenges with VR?
Both brands and retailers are facing yet another “new normal” initiated by the global pandemic. In place of panic-buying and decreased foot traffic, we’re now seeing a retail landscape shaped by labor shortages and supply chain disruption. In September 2021...
Retail Labor Shortage Challenges & How Virtual Store Technology Can Help
Among some of the challenges brands and retailers are facing as a result of the uncertainty of the last year is the problem of labor shortages. Whether it’s stocking the shelves, in store testing, or category resets, the lack of...