Category: Blog

When it comes to understanding the difference between CPG vs. FMCG — it’s all in the details. 

There’s no shortage of buzz around retail tech right now. On one hand, AI promises faster answers. On the other, technologies such as VR promise lifelike testing. But when it comes to making real merchandising decisions, the question is: Which...

Let’s say you run a retail store or manage a category that’s been struggling. One day, you come across an AI tool that can test layouts, forecast demand, or flag pricing risks before they hit. After learning more, you can...

At its core, merchandising is all about how products are showcased in-store—through eye-catching displays, smart placement, and managing inventory to make shopping easy and boost sales. But in today’s retail industry, the old-school ways of doing this, which depend a...

This is a guest post from Erin Feeney, President & CPO, InContext Category planning is built on a foundation of research, strategy, collaboration, and negotiation. But when it comes to executing that strategy on the shelf, one critical step often...

Walk into any grocery store these days, and beyond the usual crowd of parents doing the weekly haul or retirees sticking to their lists, you’ll also see Gen Zers—young shoppers with an eye for niche brands. Some might have their...

As tariffs continue to reshape the economic landscape, consumers are feeling the impact—and adjusting their behaviors accordingly. In a recent survey conducted by InContext, a striking 67% of shoppers believe tariffs will increase grocery prices, and many are already changing...

Category planning teams aren’t short on talent. But when you’re managing hundreds of categories across departments and regions, even the sharpest, most capable teams can encounter major issues. Throwing more people at the problems doesn’t necessarily work, especially when better...