InContext Case Studies
Custom packaging redesign study saves client $500k
July 12, 2019The Challenge A manufacturer client had historically good sales with the current packaging of a specific frozen food item, but they realized that they could be saving money on materials if they reconfigured the product’s packaging. In this case, they...
Client increases cross-category purchases by 2% in 12 weeks
June 24, 2019The Challenge A mass merchandiser was losing share to specialty stores in several high margin categories. They needed to define new layouts that would drive cross-category purchase in those categories. The Method In ShopperMX™, the client rearranged shelving and adjacencies...
Shelf research identifies $40M growth potential
June 13, 2019The Challenge A manufacturer had three different shelving strategies that were used in varying degrees across retail partners; ribboning, vertical blocks and horizontal blocks. They wanted to identify which was the best POG for their brands and move to implement...
Retailer and brand collab cuts down on research time by 6 months
June 6, 2019The Challenge Teams from both a large snack foods manufacturer and a national retailer wanted to plan and execute a successful snacks category reset. But they needed a strategy that would allow them to efficiently collaborate and iterate on concepts,...
Hybrid shelf concept increases gain by 14%
May 31, 2019During a category review, a retailer’s category captain presented a new shelf arrangement which would improve penetration, while maintaining or growing sales, a mutual goal. To address the retailer’s own brand objectives in addition, they developed a hybrid shelf concept with the intent...
Retailer Looks to Reduce Cost, Labor, and Risk with Resets
May 21, 2019The world’s leading retailers are faced with the evolving demand of today’s omnichannel shopper; requiring in-store shopping experiences to be relevant, meaningful, and drive conversion. To effectively capitalize on the opportunity, this means that the merchandising process needs to evolve...
Virtual A/B test yields +9% in sales growth
April 10, 2019Challenge A manufacturer wanted to optimize category sales by testing the opportunity around cereal and key arrangement changes. Test The manufacturer conducted a 3-cell test (Control and 2 Tests) to optimize category and manufacturer sales. Results Both test cells outperformed...
Virtual tests lift sales and validate assortment changes
April 10, 2019Challenge The manufacturer used a multi-cell virtual test to validate assortment and cube change models and increase confidence for execution. Their overall objectives were: Test Delineate impacts of cube and price changes to improve planning at the account team level.Assess...
Manufacturer creates video with ShopperMX to drive engagement, impact, and savings
April 10, 2019Challenge A manufacturing company needed to bring its quarterly display execution strategy to life. They wanted a video to create a more compelling and engaging story for their customer teams. Historically, this was created in a 50 page PowerPoint deck...
InContext helped National Pork Board increase pork sales without negatively affecting other meat sales
January 19, 2019The Challenge On behalf of the National Pork Board, Midan Marketing wanted to determine if increasing the number of pork SKUs could increase sales of fresh packaged pork products and of the overall fresh packaged meat category (including pork, beef,...
Market Share Correlation
October 22, 2018One industry-accepted approach to validating the results produced through Virtual Store testing is to compare shares of “sales” that occur in the virtual environment to shares of sales that occur in real stores. These comparisons can be at the product...