InContext Blog Resources
Expert Tips for Mastering Shopper Intelligence Research
August 4, 2025What makes a shopper pick one product over another? Why do some displays pull people in while others get ignored? For retailers and brands, answering questions like these shouldn’t be a matter of guesswork. It should be a strategy rooted...
How CPG Brands Can Navigate Tariff-Driven Shopper Shifts (with Digital Twins)
July 28, 2025As tariffs continue to reshape the economic landscape, consumers are feeling the impact—and adjusting their behaviors accordingly. In a recent survey conducted by InContext, a striking 67% of shoppers believe tariffs will increase grocery prices, and many are already changing...
Category Planning at Scale: Why AI is the Ultimate Advantage
July 24, 2025Category planning teams aren’t short on talent. But when you’re managing hundreds of categories across departments and regions, even the sharpest, most capable teams can encounter major issues. Throwing more people at the problems doesn’t necessarily work, especially when better...
The Case for Virtual Retail Store Research
July 17, 2025Trusting your gut is easy, until there’s a lot on the line. When the stakes are low, instinct can feel like a shortcut. But when real money, brand reputation, and shopper trust are on the table, “I have a feeling”...
The Science of Shopping: Analyzing the Effectiveness of Supermarket Merchandising Techniques
July 11, 2025Walk through any grocery store and you’ll see a carefully planned layout at work. Every product display, price tag, and promotional setup is designed to guide shopper behavior. But what looks simple on the surface is actually driven by a...
3D Content Trends That Are Reshaping Digital Experiences
July 9, 2025The digital landscape is on the verge of a shift—one that moves beyond the confines of flat screens and embraces the third dimension. 3D digital content will disrupt and redefine how we experience everything from entertainment and education to e-commerce...
Nestlé’s Digital Twin Rollout: A Wake-Up Call for Brands
June 26, 2025When Nestlé launched its AI-powered digital twin content platform, it made headlines, and rightly so. A company of this scale publicly committing to digital infrastructure at this level sends a clear signal to the market: the future of retail and...
Digital Transformation Trends in Retail: What’s Changing—and Why It Matters
June 24, 2025Digital transformation isn’t about adding technology for the sake of novelty. It’s about rethinking business models and using digital tools to unlock new levels of profitability, operational efficiency, and customer experience. The benefits of digital transformation ripple across the entire...
Why Image Recognition in Retail Isn’t Just the Future—It’s the Now
June 18, 2025This is a guest post from Erin Feeney, President & CPO, InContext For decades, the retail industry has relied on manual audits, clipboards, and best guesses to answer one of its most fundamental questions: Is the shelf set up the...
Hyperlocal Merchandising: Data-Driven Precision for Fragmented Markets
June 17, 2025As today’s consumer markets demand more personalization, true growth won’t come from the same old playbook. Instead, growth is driven by niche products that speak directly to specific tastes, cultures, and communities. For brands and retailers, this presents a stubborn...
Can 3D Simulations Minimize Cross Merchandising Risk?
June 2, 2025You walk into the grocery store, and before you can get too far, you see a beautiful display of premium ground coffee. Right next to it is the perfect vanilla creamer and a row of freshly baked biscotti. It paints...
Is Your Planogram’s Retail Research Approach Flawed?
May 29, 2025Say you walk into a store where your favorite products are buried on the bottom shelf, new arrivals are crammed into an aisle with no clear signage as to what they are, and bestsellers are constantly out of stock. Just...