InContext Blog Resources
Everyone’s Talking About AI for CPG; Here’s How to Turn it Into In‑Store Wins
March 5, 2026If you want proof that AI has moved from a buzzword to a backbone of businesses, just take a look at the numbers. The global AI market was estimated to hit $244 billion in 2025, and U.S. companies alone poured...
Augmented Reality Grocery Store Experiences to Try in 2026
March 3, 2026Augmented reality (AR) has quickly moved from a novelty to an essential part of retail. According to Grand View Research, the global augmented reality in retail market was valued at 7.84 billion dollars in 2024 and is projected to reach...
The Future of Shopper Insights Is Synthetic Data
February 23, 2026The word synthetic sparks mixed reactions. To some, it means fake or artificial, such as synthetic fabrics or artificial flavors. But in many fields, from healthcare to computer vision, synthetic has become synonymous with innovation. We rely on it to...
The Secret to a Better Category Management Strategy Isn’t More Data; It’s Smarter Testing
February 18, 2026Pretend you’re a category manager armed with 18 months of point-of-sale data, plus rich shopper demographics and competitive intelligence on how rival brands are performing at the shelf. You know exactly how your category is performing, yet when it comes...
What Retailers Need to Know About the Fastest-Growing CPG Categories in 2026
January 27, 2026Shelf space is where everything happens in retail merchandising. It’s where consumer packaged goods (CPG) brands compete for attention and online sales. But how do most retailers decide what to stock, and exactly where to place it, for the best...
Staying Ahead of Changing Grocery Shopper Behavior in 2026 — With AI
December 12, 2025Staying ahead of changing grocery shopper behavior can feel like trying to catch up with a train that keeps increasing its speed. Most grocers spend months aligning category plans and coordinating resets, only to watch shopping habits morph the moment...
Busting the Biggest Myths About AI in Retail
December 3, 2025Almost everyone agrees artificial intelligence is reshaping the retail industry, yet the same long-standing myths still show up in just about every conversation. Some stem from outdated assumptions about cost, while others grow out of the belief that AI requires...
Why Value-Driven Pricing is the New Loyalty Program
November 21, 2025The past few years have tested grocery shoppers and retailers in new ways. Everything from ongoing tariff adjustments to shifting trade policies have influenced how consumers assess price points and value, both of which are factors that directly shape brand...
Optimizing Store Layouts with AI and Retail Merchandising Analytics
November 11, 2025Imagine you walk into two stores. Shopping in store A feels effortless. Products appear right where you expect them and you don’t have to hunt. The traffic flows naturally, the shelves are organized, and you leave with everything you intended...
What is XR? 5 Extended Reality Examples That Explain the Promise
November 6, 2025Do you remember seeing people exploring their neighborhoods, smartphone in hand, chasing virtual creatures in Pokémon Go? Or maybe you’ve experienced the magic of a VR headset that plunged you into a whole new universe? If these adventures ring a...
CPG vs. FMCG: What’s the Difference?
October 2, 2025When it comes to understanding the difference between CPG vs. FMCG — it’s all in the details.
When to Use Arrangement AI vs. VR Simulation
September 25, 2025There’s no shortage of buzz around retail tech right now. On one hand, AI promises faster answers. On the other, technologies such as VR promise lifelike testing. But when it comes to making real merchandising decisions, the question is: Which...











