Private Label Principle: Brand Blocking
Is private label better integrated into the set, or is it better brand blocked? Here’s what InContext virtual shopper research says, taken from our presentation at CMA.
3 Steps to Launching a Killer Brand Packaging Design
There’s a lot that goes into food packaging. From logistics to functionality, to design and finally shopper reaction, the creation of a product package touches many parts of the supply and demand chain and many different teams. And it has...
The Big Brand Bet: How Private Brand Placement Can Help Categories Thrive
For many retailers today, private label serves as the single-largest brand across categories, even when presented as individual sub-brands. Whether integrated or brand blocked, private brands have begun to look and act more like national brands—so the ways in which...
How to Solve for These 3 Universal Drawbacks to Online Grocery
There’s no question that the onset of the COVID pandemic created a boom for online grocery. As recent as 2018, online grocery sales in the U.S. made up only 2-3% of total e-commerce sales. In 2020, that jumped to 12%...
7 Examples of Sustainability in CPG (plus one you might not have considered)
The different ways CPG companies package their products is not only crucial to how those products are shipped, merchandised and sold, but they can also take a toll on the planet. Retailers are also responsible for the products they...
The Next Natural Step in Online Retail: V-Commerce
COVID-19 changed the way we shop. Retail foot traffic came nearly to a halt, causing e-commerce to take flight like never before. Online grocery, which was previously the less-preferred method of shopping, quickly became a necessity for a large swath...
InContext Solutions Announces the Appointment of Donald J. Rippert as Advisor and Board Member
Rippert brings 40 years of technology leadership experience as former CTO at Accenture, GM for Cloud Services at IBM, CEO of Basho Technologies, and Co-Founder/Board Member at SmartEdge.ai CHICAGO, March 10, 2021 — InContext Solutions, the global leader in 3D simulation...
Analyze Virtual In-Store Research with ShopperMX Dashboards
You might already be aware of the many benefits of conducting in-store research in a digital twin of a physical store. But what comes next? How do you analyze, view and share the data from your study? The good news...
Join Us in the Fight Against Hunger This Holiday Season!
While our business revolves around helping brands and retailers create better shopping experiences, we’re acutely aware that a significant number of families in our country can’t afford to go grocery shopping at all. Food insecurity has always been an important...