We now know that virtual shopping studies can be successfully executed today, using adjusted trip missions. By including questions about the COVID-19 impact on shopping, we can help to fully explain behavior, as well as understand what behavior will become the new normal. Therefore, we have some best practices and takeaways that we can share with our customers.
Click below to download our report detailing our findings on how to conduct virtual shopper research during a time of unique and widespread consumer instability.
